# Scale your brand with an army of TikTok Shop creators. Find creators, automate outreach, and scale content that sells across your shop, ads, and social channels. Cruva is the AI-powered operating system for TikTok Shop affiliate growth, and an Official TikTok Shop Partner (Gold). More than 2,500 brands scale TikTok Shop affiliates with Cruva. - [Get 14 days free](https://cruva.com/register) - [Book a demo](https://cruva.com/demo) ## Your entire creator army. One affiliate OS. Run your creator program from one place: affiliate GMV, videos posted, creator outreach, sample shipping and creator campaigns, connected. ## Reach millions of creators. Find your best fit. [AI creator search](https://cruva.com/ai-creator-search) finds TikTok Shop affiliates by plain-language description ("skincare creators with over $10k GMV"), then refines by content style, category, or creator fit. [Lookalike search](https://cruva.com/lookalike-search) and [image search](https://cruva.com/image-search) find creators who resemble your best performers. ## Automate outreach from start to finish. [Automated outreach](https://cruva.com/automated-outreach) sends personalized invites and DMs, waits, checks whether a sample shipped, then sends the brief or follows up. [Smart follow-ups](https://cruva.com/smart-followups) and [sample management](https://cruva.com/sample-management) keep every creator moving. ## Turn creator content into Meta ads. [Meta ads creator programs](https://cruva.com/meta-ads-programs) push creators' approved shoppable content to Meta ads in one click and pay creators a percentage of the revenue they drive. ## Your creator program. Powered by AI. Cruva Copilot drafts outreach, answers questions about your program, and takes actions across your shops. Connect your own AI assistant through the [Cruva MCP server](https://cruva.com/developers#mcp). ## Build a creator program that keeps growing. Find what works in your category, automate the follow-up, and give creators a reason to keep creating. ### Build the journey from first invite to next campaign. [Creator workflows](https://cruva.com/workflows) connect invites, DMs, emails, and waits in a visual workflow, then use replies, sample status, posts, and GMV to decide what happens next. Available on Scale. ### Discover the creators who are already selling for your competitors. [Competitor discovery](https://cruva.com/competitor-discovery) surfaces the affiliates posting a competitor's products, the videos getting traction, and the content angles moving units — then recruits those creators into your program with one click. ### Turn one-off creators into a private community that keeps posting. [Private creator communities](https://cruva.com/private-communities) organize creators into a community with shared updates and rewards, run contests and tiered incentives, track repeat post rate and lifetime GMV per creator, and build a UGC library for paid ads, organic, and brand search. ## Your content starts on TikTok. Its impact goes everywhere. [Halo effect reporting](https://cruva.com/halo-effect-reporting) connects branded search, shop visits, and off-platform sales (Amazon, Shopify) to your creator activity, so you see the growth beyond affiliate GMV. ## Your next market. Already connected. Discover local creators, personalize your outreach, and track performance across 18 TikTok Shop markets from one place: United States, United Kingdom, Mexico, Germany, Spain, France, Ireland, Italy, Netherlands, Portugal, Greece, Belgium, Austria, Poland, Hungary, Czech Republic, Brazil, Japan. ## Affiliate growth you can actually measure Cruva connects creator activation to TikTok Shop performance, so affiliate growth becomes a channel you can manage — not a black box. Read the [case studies](https://cruva.com/case-studies). ## Frequently asked ### Do I need an existing TikTok Shop to use Cruva? Cruva is designed for brands and agencies building or scaling TikTok Shop affiliate programs. If you already have TikTok Shop set up, Cruva can help you move faster. If you are earlier in the process, the team can help you understand the right setup path. ### How is Cruva different from Aspire, Grin, or Levanta? Traditional influencer platforms are usually built around sponsored creator campaigns or broader marketplace workflows. Cruva is built specifically for TikTok Shop affiliate growth, including creator discovery, outreach, sample tracking, content visibility, GMV tracking, CRM automation, and competitor intelligence. ### Will my outreach feel automated to creators? Cruva is designed to personalize outreach using creator and brand context, then organize replies and follow-ups so your team can focus on the highest-intent conversations. The goal is to scale outreach without making every message feel generic. ### How long does it take to see results? Most teams have first creator contracts and posts going out within the first couple of weeks. Affiliate GMV typically starts compounding inside the first 60–90 days as your community of repeat posters grows. ### Do you handle sample shipping? Cruva helps teams manage the sample workflow, including requests, approvals, statuses, follow-ups, and creator activity. Specific fulfillment integrations and limitations are covered during onboarding. ### What is the contract length? Plans vary by brand stage and outreach volume. Most customers start on an annual plan after a paid pilot. Book a demo and we'll recommend the right setup for your team. ### How much team time does Cruva take to run? Cruva is designed to replace the manual work, not add to it. Most teams run their entire affiliate program with one or two people once outreach, samples, and follow-ups are automated. Onboarding is white-glove — your CSM helps configure outreach, import lists, and run your first cohort. ### Can I import my existing creator list? Yes. Cruva can help you bring existing creator lists into your pipeline so your team can manage outreach, samples, content, and performance from one place. ### Is Cruva safe to use with TikTok Shop? Cruva is an Official TikTok Shop Partner. The platform is built to support approved TikTok Shop affiliate workflows and reduce risky manual workarounds. ## Next steps - [Pricing](https://cruva.com/pricing) - [Book a demo](https://cruva.com/demo) - [Help center](https://cruva.com/help-center) - [Developers: REST API, OpenAPI spec, and MCP server](https://cruva.com/developers) - [About Cruva](https://cruva.com/about) · [Contact](https://cruva.com/contact) · Email: support@cruva.com