CruvaCruva
Sign inGet 14 Days Free
Free Merchant Training — Limited Spots

Scale your TikTok Shop with Cruva's AI-powered affiliate engine

Join our exclusive merchant training series. Learn how 1,400+ brands automate creator outreach, manage samples at scale, and drive measurable affiliate GMV from one platform.

Register for Training See Platform Features
1,400+brands scale TikTok Shop affiliates with Cruva
SKINN
Ghia
Everyday Dose
Sacheu
ILIA
Dr Dent
SEEQ
Pixi
Nature Spell
Beachwaver
True Classic
NeoCell
Platform Impact

Results across Cruva-powered brands

Real numbers from merchants running their TikTok Shop affiliate programs on Cruva.

4.1M
Creators Activated
Across all brands
$1.2B
Affiliate GMV
Driven via Cruva
15.7M+
Videos Generated
Tracked from Cruva sellers
Success Stories

Brands that scaled with Cruva

Fashion & Apparel

$100M+ Brand: $0 → ~$1.2M in 6 Months

A premium DTC fashion brand used Cruva to launch their entire TikTok Shop affiliate program from scratch, achieving explosive growth through automated outreach and sample management.

~$1.2M
Affiliate GMV
202%
Revenue Growth
36,000+
DMs Sent
6,800+
Samples Shipped
  • Automated creator discovery replaced manual research
  • Centralized sample tracking eliminated lost DMs
  • Flywheel feature gave creators proven content templates
  • Last 2 months generated 202% more than first 4 combined
Beauty

Top Beauty Brand Reaches Top-Seller Status

A leading beauty brand built a repeatable creator program on Cruva, tracked content performance in real time, and replaced all manual outreach with automation.

$17.3M
GMV
29.5K
Creators
71.59%
Posting Rate
37.62%
Sample Approval
  • Reached top-seller status in the beauty category
  • Built a repeatable, scalable creator program
  • Tracked posting and content performance in real time
  • Replaced manual outreach entirely with Cruva automation
Beauty • Community Campaign

Established Beauty Brand: $241K+ GMV in 3 Weeks

An established beauty brand ran a 3-week community campaign on Cruva, turning a small spend into a massive content engine and revenue spike.

$241K+
GMV Generated
2,000+
Videos Posted
$1,350
Total Cost
3 Weeks
Campaign Length
  • Activated hundreds of creators through one campaign
  • Generated 2,000+ pieces of TikTok Shop content
  • Drove $241K+ in attributable affiliate GMV
  • Achieved a ~178x return on campaign cost
Platform Features

Everything you need to run TikTok Shop affiliates

Cruva replaces spreadsheets, scattered DMs, and manual sample tracking with one automated system.

🔍

AI Creator Discovery

Search 4M+ verified TikTok Shop affiliates by niche, audience, GMV signals, and competitor overlap. AI-powered search understands natural language queries.

⚡

Automated Outreach

Send unlimited personalized DMs with automated follow-ups. Cruva's AI auto-reply detects intent, responds 24/7, and escalates complex conversations.

📦

Sample Management

Track requests, approvals, shipments, and creator follow-ups from one centralized pipeline. No more lost DMs or forgotten samples.

📊

GMV & Content Tracking

See which creators, videos, products, and campaigns drive revenue. Track posting rates, content performance, and affiliate GMV in real time.

🏆

Competitor Intelligence

See which creators are already selling for competitors. Surface trending products, content angles, and top affiliates in your category with one click.

🔄

CRM Automation

Automated messaging based on sample shipments, GMV milestones, or videos posted. Keep creators engaged and re-activate top performers automatically.

👥

Creator Community

Build a private community with contests, tiered rewards, and leaderboards. Turn one-off creators into repeat posters who compound your results.

🔗

Custom APIs & Integrations

Connect Cruva to your CRM, Slack, SMS, or BI tools via APIs and webhooks. Surface key KPIs in your own dashboards and sync post-sale events.

How It Works

From creator search to affiliate GMV in one workflow

We handle the heavy lifting. You focus on strategy.

01

Authorize & Connect

Complete TikTok's official service authorization and connect your shop to Cruva. Your CSM handles setup and configures your first outreach campaign.

02

Discover & Recruit

Use AI Creator Search to find high-fit affiliates. Launch personalized outreach at scale. Cruva sends targeted DMs and manages follow-ups automatically.

03

Manage & Activate

Track sample requests, shipments, and creator content from one pipeline. Automated nudges keep creators engaged and posting consistently.

04

Measure & Scale

See exactly which creators, products, and campaigns drive GMV. Double down on what works and re-engage top performers to compound growth.

Register Now

Book your training session

Limited spots available. Training is completely free.

Can't see the calendar? Open scheduling page directly →