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Official TikTok Shop Partner

Scale your brand with an army of TikTok Shop creators.

Find creators, automate outreach, and scale content that sells across your shop, ads, and social channels.

Get 14 Days Free Book a Demo

2,500+ brands scale TikTok Shop affiliates with Cruva.

Physician’s Choice
Bloom
Sacheu
Dr Dent
SNOW
Pixi
ILIA
Ghia
NeoCell

Your entire creator army.
One affiliate OS.

Your creator programCreator performance
Last 30 daysAll productsAll campaigns
Affiliate GMV
$124,680+24.6%
Videos posted
1,248+32.8%
Creator outreach286 reached
@maya.wellnessReplied
@jasmine.beautyInvite sent
@tante.triedtrueSample sent
Creator campaignsActive
Summer creator challenge
72/ 100 posts72%
38 creators24 new videos
1,842 DMs delivered12 samples shippedNew content coming in
Illustrative data · Your creator operation, connected.

Reach millions of creators. Find your best fit.

AI Creator SearchExample results
Skincare creators with over $10k GMV
Beauty & skincareGMV $10k+
@maya.wellness284k followers96% match
$18.4kGMV
@jasmine.beauty112k followers92% match
$14.2kGMV
@tante.triedtrue68k followers89% match
$11.8kGMV
Refine by content style, category, or creator fit
10,000 creators selectedAdd to creator list

Automate outreach from start to finish.

Creator activationWorkflow active
Creator joins your listSkincare launch · New matches
Send invite + DMPersonalized message + product invite
Wait 3 days
Has their sample shipped?
YESSend the brief
Add to list
NOT YETFollow up
Tag creator

Turn creator content
into Meta ads.

CREATOR-POWERED META CAMPAIGNSActive
TikTokCreator contentMetaMeta ads
Creator permissions reviewed
$48.2kAttributed sales4.2×ROAS12Approved assets
Creator bestsellers4.6× ROAS

Your creator program.
Powered by APIs & MCP.

Cruva Copilot

Maya
Jasmine
Alex

Retainer invitations drafted3 creators · Ready for your review
Ask Cruva anything…

Don’t take our word for it.

The fastest-growing TikTok Shop brands run their affiliate programs on Cruva.

“Cruva has been instrumental in helping us grow TikTok Shop globally. Their team is always quick to support and optimize with us.”
Quinn Roukema
Quinn Roukema
Sacheu
Sacheu
“We needed a partner who could move as fast as we do. We bring Cruva a need and they don’t just take note — they build it.”
Cathee Gao
Cathee Gao
Director of TikTok Shop
Bloom Nutrition
“From creator outreach to sample management, what used to take 15–25 hours a week now takes 2.”
Mike
Physician's Choice
Physician's Choice
The Cruva edge

Build a creator program that keeps growing.

Connect each creator to the right next step, discover what works in your category, and build a community that keeps creating. Cruva brings the tools together to grow your partnerships and understand their impact across your business.

Build your workflowDrag and drop
Creator joins your launch listStart with your selected audience
Send collaboration invite + DMYour products. A personal introduction.
Has their sample shipped?
YES · KEEP IT MOVING
Send the creator briefEverything they need to make their post
Wait 7 days
Has the creator posted?
YES
Tag for next campaign
NOT YET
Send a posting reminder
NOT YET · FOLLOW UP
Check in with the creatorHelp them take the next step
Tag for your teamPick up the conversation personally
Hand off to your team
Illustrative workflow · Configure your messages, conditions, and timing before activation.
Creator workflows

Build the journey from first invite to next campaign.

Give every creator a next step. Connect invites, DMs, emails, and waits in a visual workflow, then use replies, sample status, posts, and GMV to decide what happens next.

  • Start with your creator lists and matching rules
  • Send the right follow-up when a sample ships or a creator replies
  • Branch into different paths and hand off to your team
Competitor discovery

Discover the creators who are already selling for your competitors.

Drop in a competitor brand and Cruva surfaces the affiliates posting their products, the videos getting traction, and the content angles that are actually moving units. Recruit those creators into your own program with one click — instead of starting from a cold list.

  • See which creators are posting for the brands you compete with
  • Surface trending TikTok Shop products and content angles in your category
  • Build lookalike lists from competitor affiliates and your top performers
  • Add high-fit creators straight into outreach sequences
Competitor Intel · Beauty
Top brands in your category
medi
medicube US
Beauty
$22.4M+47%
Q
QVC
Home
$15.1M+8%
Dr.M
Dr.Melaxin
Beauty
$11.3M+29%
Creators driving medicube
1,420 active →
@glow.with.kira
482K
$184K
30d GMV
12 posts
this month
@minji.skin
218K
$92K
30d GMV
8 posts
this month
@beautybyana
165K
$71K
30d GMV
14 posts
this month
@dailyderm
94K
$48K
30d GMV
6 posts
this month
Build your creator community623 creators
Inner circle
24
Active
187
Onboarding
412
Connected channels
D
Discord
1,240 members · 8 channels
Connected
L
Lark
324 members · 12 groups
Connected
M
SMS / Text
Bulk + 1:1 broadcasts
Connected
Live activity
@maeve.glow joined Inner Circle2m
@jasmine.k won July contest1h
@theclosetcat posted 3rd video3h
Private creator communities

Turn one-off creators into a private community that keeps posting.

The first post is the hardest. The hundredth is where compounding starts. Cruva helps you organize creators into a private community, run contests and rewards, and re-activate top performers — so the same affiliates keep posting, keep selling, and keep generating UGC you can use everywhere.

  • Group creators into a private community with shared updates and rewards
  • Run contests, tiered incentives, and re-activation campaigns
  • Track repeat post rate and lifetime GMV per creator
  • Build a UGC library that fuels paid ads, organic, and brand search
Beyond TikTok Shop

Your content starts on TikTok.
Its impact goes everywhere.

Put the content your creators are already making to work across your ads, shop, and social channels. Then see the growth it drives beyond the original post.

Meta ads creator programs

All that TikTok content.
Ready for your next ad.

Connect creators to a program, push their approved shoppable content to Meta ads in one click, and pay them a percentage of the revenue they drive.

Explore Meta ads programs
TikTokCreator content
Permissions reviewed
MetaMeta ads
Attributed sales
$48,260+28.4%
Return on ad spend
4.2×+16.7%
CampaignSpendSalesROAS
Creator bestsellersActive · Creator content$6,400$29,4404.6×
Everyday routinesActive · Creator content$5,090$18,8203.7×
Approved assets in your ad library12 ready to use
Illustrative campaign data · Review creator permissions before activating ads.
Halo effect measurement

The post is just
the beginning.

More people searching for your brand. More visits to your shop. More sales across channels. Connect those signals to your creator activity and see the bigger picture beyond affiliate GMV.

Explore halo effect reporting
Off-platform halo lift
+$1.94M
Amazon + Shopify revenue caused by TikTok views, last 30 days
Halo multiplier
1.67×
per $1 of TT GMV
Branded search lift
+187%
vs. baseline
The 14-day lag
TikTok ViewsAmazon Revenue
0%50%100%Apr 04Apr 11Apr 18Apr 25Apr 32TikTok peak · Apr 22+$284K · 14d later
Global coverage

Your next market.
Already connected.

Discover local creators, personalize your outreach, and track performance across TikTok Shop markets — all from one place.

18markets. One creator platform.

The Americas

03 markets

From your first market to your next.

  • United States
  • Mexico
  • Brazil

Europe

14 markets

Build partnerships across borders.

  • United Kingdom
  • Germany
  • Spain
  • France
  • Ireland
  • Italy
  • Netherlands
  • Portugal
  • Greece
  • Belgium
  • Austria
  • Poland
  • Hungary
  • Czech Republic

Asia Pacific

01 market

Connect with creators in Japan.

  • Japan
Available across all markets shownFind your next market
Customer outcomes

Affiliate growth you can actually measure

Cruva helps brands connect creator activation to TikTok Shop performance, so affiliate growth becomes a channel you can manage — not a black box.

Half Time Club
44,000+
Units Sold on TikTok Shop
20+ Hours/week Saved

By automating creator discovery, outreach, and follow-ups with Cruva, Half Time Club transformed affiliate management from a daily manual task into a scalable growth engine. As a one-person team handling TikTok Shop operations, founder Matthew Stafford reclaimed over 20 hours every week, uncovered new creator opportunities, and scaled one of the UK's top-performing TikTok Shop products.

Top 20 Product on TikTok Shop UKRead story →
SNOW
306%
Growth in Affiliate GMV
946 Creator Videos Generated

By replacing a fragmented creator tech stack with a centralized platform, SNOW streamlined its TikTok Shop operations, gained clearer visibility into creator performance, and simplified day-to-day operations. With better reporting, creator insights, and workflow automation, the team was able to scale its affiliate program more efficiently, make faster, data-driven decisions, and achieve 306% growth in Affiliate GMV.

Read story →
Laura Geller
$241,903
in GMV
$1,350 in Campaign Spend

By generating $241,903 in attributable affiliate GMV through a single “Get Paid to Post” campaign with only $1,350 in campaign spend, Laura Geller Beauty replaced a patchwork of manual tools with one automated system for creator marketing.

2,007 Videos CreatedRead story →
Questions

Frequently asked.

Do I need an existing TikTok Shop to use Cruva?
Cruva is designed for brands and agencies building or scaling TikTok Shop affiliate programs. If you already have TikTok Shop set up, Cruva can help you move faster. If you are earlier in the process, the team can help you understand the right setup path.
How is Cruva different from Aspire, Grin, or Levanta?
Traditional influencer platforms are usually built around sponsored creator campaigns or broader marketplace workflows. Cruva is built specifically for TikTok Shop affiliate growth, including creator discovery, outreach, sample tracking, content visibility, GMV tracking, CRM automation, and competitor intelligence.
Will my outreach feel automated to creators?
Cruva is designed to personalize outreach using creator and brand context, then organize replies and follow-ups so your team can focus on the highest-intent conversations. The goal is to scale outreach without making every message feel generic.
How long does it take to see results?
Most teams have first creator contracts and posts going out within the first couple of weeks. Affiliate GMV typically starts compounding inside the first 60–90 days as your community of repeat posters grows.
Do you handle sample shipping?
Cruva helps teams manage the sample workflow, including requests, approvals, statuses, follow-ups, and creator activity. Specific fulfillment integrations and limitations are covered during onboarding.
What is the contract length?
Plans vary by brand stage and outreach volume. Most customers start on an annual plan after a paid pilot. Book a demo and we'll recommend the right setup for your team.
How much team time does Cruva take to run?
Cruva is designed to replace the manual work, not add to it. Most teams run their entire affiliate program with one or two people once outreach, samples, and follow-ups are automated. Onboarding is white-glove — your CSM helps configure outreach, import lists, and run your first cohort.
Can I import my existing creator list?
Yes. Cruva can help you bring existing creator lists into your pipeline so your team can manage outreach, samples, content, and performance from one place.
Is Cruva safe to use with TikTok Shop?
Cruva is an Official TikTok Shop Partner. The platform is built to support approved TikTok Shop affiliate workflows and reduce risky manual workarounds.

Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Official TikTok Shop Partner