Create a creator brief

A creator brief is a branded, video-first reference you send creators — reference videos, proven hooks, and do's and don'ts — so the content you get is on-brand and on-message.

What goes in a brief

• Name & headline — the brief's title and the headline creators see.
• Reference videos — curate examples from your shop, from Social Intelligence, or by pasting a URL. At least one video is required (for a dynamic brief, pick products instead).
• Top Hooks — opening lines worth testing (optional).
• Guidelines — do's and don'ts (optional).
• Optional extras: a text box, a PDF attachment, linked campaigns, and a Brand Hub link.

Create one

• Open Creator Briefs and start a new brief.
• Give it a name and headline, then curate your reference videos (or products, for a dynamic brief) — at least one is required to save.
• Add any hooks and guidelines, then save and share it with creators.

A clear brief is the simplest way to raise content quality across every creator you work with.