Manage creator content

The Content section of the sidebar groups everything about creator content — videos, LIVEs, briefs, moderation, and insights — each on its own page, so you can see what creators are posting and how it's performing.

What you can track

• Videos — creator videos linked to your shop, with views, engagement, and GMV.
• LIVEs — live sessions and their performance.
• Halo Effect — how creator content lifts your overall shop performance.
• Content insights — patterns in what's working.

Using it

• Browse Videos and LIVEs to see performance per piece of content.
• Set up the Halo Effect tracker to measure content's wider impact.
• Feed insights back into your briefs and outreach.

Pair this with creator briefs so the content you get is the content that performs.