Leaderboards: ranking metrics, thresholds, and placement rewards

A Leaderboard ranks approved creators against each other using qualifying campaign activity. Rewards are tied to final placements. A Contest instead rewards meeting tier requirements, subject to its limits.

Choose the activity and ranking metric

Select the content types offered by the builder: videos, LIVE, photo carousels, or a supported combination. Then choose the ranking metric:

• GMV: qualifying campaign GMV.
• Posting/content count: the number of qualifying items of the selected types.
• Views: the summed tracked views of qualifying content.

When several types are selected, the relevant supported metrics are combined. A views leaderboard is based on total qualifying views, not automatically a creator's single most-viewed video. Use the metrics actually offered for the selected content types; do not assume an older LIVE-duration label means the current builder offers a separate duration competition.

Views use TikTok Shop analytics and may differ from the public counter on TikTok. Selected products and date rules still matter. An unrelated viral post does not raise a campaign's ranking simply because it belongs to the same creator.

Minimum qualification threshold

The optional minimum threshold uses the chosen metric's unit: GMV, number of posts/content items, or views. It is not always a money threshold.

Example: a minimum of 10 on a posting leaderboard means ten qualifying posts. A minimum of $1,000 on a GMV leaderboard means $1,000 in qualifying campaign GMV. Neither uses a creator's rolling 30-day profile GMV.

A creator below the threshold is not eligible for a placement reward, even if there are fewer qualifying creators than prize positions. A creator can appear in campaign activity without having earned a payable rank.

Placement rewards and number of winners

Configure the reward for each placement. Where the builder lets you group consecutive placements with a Winners count, each creator receives the full reward shown for that placement group.

For example, “top three get $100” means $100 each and $300 total, not $100 divided among three people. It still corresponds to three ranked positions, not three winners all sharing a new tie rule. Cash and prize rewards can be configured where offered.

Do not promise tied creators a split prize or an extra winning place; the configuration does not establish either policy. Review the finalized placement before confirming a reward.

Optional winner counts on every reward level

Set Winners independently on each rank/reward card. Blank means one winner, not unlimited. Whole-number counts of 1–100 are supported per card. A group fills consecutive placements, then the next card starts after that group.

For example, one creator at $500, three at $100, and five at $25 rewards places 1, 2–4, and 5–9 respectively, with $925 total cash if every place qualifies. Changing a group's size changes the following groups' placement ranges. Preview the result after changing any winner count.

This is different from a contest tier cap: contest creators qualify for thresholds and compete for limited tier spots; leaderboard creators occupy ranked positions. See Tier caps and leaderboard winner counts for field defaults, mixed prizes, and unfilled places.

Why rankings change

Newly surfaced content, updated GMV/views, product checks, disqualifications, and approval changes can affect rankings while campaign data is being collected. TikTok can take up to 48 hours to surface a new post. A rank shown mid-campaign is not a guaranteed final reward.

The normal posting deadline is the end of the campaign in its timezone. Grace collects delayed metrics; late posts only qualify when grace-period posting is explicitly enabled.

For a ranking dispute, collect the campaign link, creator handle, selected ranking metric, threshold, missing content links, and posting dates. Compare qualifying campaign metrics rather than the creator's total TikTok account statistics. See Content tracking and manual submissions.