Copilot actions & limits

Copilot is built to be trustworthy with your shop. Here's how it handles actions and what to expect at the edges.

Confirms before it changes things

• Before Copilot sends a message, or creates, updates, deletes, approves, or rejects something, it restates what it's going to do and asks you to confirm.
• Nothing in that group happens until you approve.

It reports only what's real

• Copilot answers using live data from the current request and won't fill gaps with guesses. If it doesn't have something, it tells you rather than inventing a number.
• Download buttons always match their contents — a file labeled as a filtered list contains exactly that.

One shop per conversation

• Each chat is locked to the shop you have selected. To ask about another shop, switch shops (using the shop switcher at the top of the left sidebar) and start a new chat. Copilot can't compare two shops in one conversation.

What's out of scope

• Copilot works with your own shop's data and actions. Competitor research in Social Intelligence (brands, products, and creators across TikTok Shop) isn't available through Copilot — use the Social Intelligence pages for that.

When data looks off

• If your answers seem empty or stale, your TikTok Shop connection may need refreshing. Re-link it from My Shops → Reset credentials and try again.

Long conversations

• Very long chats may be compacted, or Copilot may ask you to start a fresh conversation so it can keep answering accurately.

Feedback

• You can thumbs-up or thumbs-down any answer. That feedback helps improve Copilot over time.

Copilot availability requires a Growth or Scale plan, and can be toggled per shop by an admin — see Meet Copilot.