Build a creator community
Run campaigns and contests, pay creators directly, and grow long-term relationships.
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Creator Community is where you run campaigns and contests, pay creators directly, and turn one-off collaborations into long-term relationships.
Campaign types
- Retainer — creators produce a set number of videos for guaranteed pay.
- Contest — tiered rewards that unlock as creators hit GMV or video milestones.
- Leaderboard — creators ranked by GMV or videos posted; the higher the rank, the bigger the prize.
- Race — a shared prize pool with a fixed value per post; the campaign ends once the pool is fully allocated.
- Bingo — creators complete a card and win by hitting a line (3 or 4 in a row).
- Sweepstakes — a weighted lottery picks a winner, with entries earned through GMV, views, and posts.
Payments
- Connect Stripe to pay creators directly.
- Use Community Payments to fund and track payouts.
- Track payouts and content in one place.
Get started
- Open Creator Community and create a campaign.
- Pick a campaign type and set the rules and rewards.
- Set up payouts so you can pay winners directly.
Pair campaigns with your Brand Hub so creators have one place for everything they need.
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- Brand HubManage your brand's identity, assets, and creator-facing content in one place.
- Contests, Leaderboards & Creator CampaignsCreate contest, leaderboard, bingo, and sweepstakes campaigns — and understand exactly what counts toward them.
- Creator Payouts & Adding FundsHow campaign payouts work, how to add funds to your balance, and why funds can be added but not yet paid out.