Community campaigns: types, rules, and rewards
Compare contests, retainers, leaderboards, races, bingo, sweepstakes, and commission boosts, and find the exact setup and tracking rules.
Community campaigns reward creators for qualifying TikTok Shop content. Open Creator Community → Campaigns to create one and review its participants, content, and rewards.
Choose a campaign type
| Type | How creators earn |
|---|---|
| Contest | Meet reward-tier requirements. Tiers can be assigned automatically or manually, with optional winner and budget limits. |
| Retainer | Complete agreed deliverables for a fixed total payment. Can use shared dates, recurring periods, or each creator's own dynamic period. |
| Leaderboard | Compete for placements based on qualifying GMV, content count, or views. |
| Race | Earn at a configured rate from a shared, limited prize pool. |
| Bingo | Complete a row, column, or diagonal of video-performance goals. |
| Sweepstakes | Earn weighted entries in a draw for one or more winners. |
| Commission Boost | Earn automatically on every tracked post: a % of GMV, an amount per unit sold, and/or an amount per post. No winners or caps. |
Set up and run it
- Pick a type and add the offer, schedule, timezone, products, and content requirements.
- Choose who can join and whether applications need approval.
- Configure terms, creative guidance, branding, and communications, then check the creator preview.
- Launch it. A Your campaign is live checklist opens with two steps: Share the join link (anyone with it can see and join the campaign) and Invite creators now, which lets you pick creators from your community and send them the link over the channels they're reachable on.
- Review participation and content, reply to creators, and release eligible rewards through the payout controls.
You can't create or duplicate a campaign while you owe creators for a finished campaign. Pay them first; see Unpaid creators block new campaigns.
Export to CSV on the Campaigns page downloads every campaign matching your current filters (up to 50,000 rows) with its type, status, dates, applied and joined counts, spend, GMV, amount owed, videos, and link.
Reply to creators
When creators message you and you haven't replied, Cruva shows it where you work:
- A purple chat chip with the count on Creator Community and Campaigns in the sidebar, and on each campaign row.
- A waiting on a reply banner on the Campaigns page and on each campaign page, listing the creators by campaign. Click Reply to answer, or dismiss it with the X. It comes back when a new creator writes in.
- A Campaign inbox on each campaign page with that campaign's creator conversations, an All / Unread filter, the creator's join date, posts, and status, and quick replies. Messages sync with Creator Messages.
Messages a creator sends from a campaign page show a Re: chip with the campaign name in Creator Messages so you know which campaign they're asking about. If you haven't set a support email, the campaign page suggests one so creators can also reach you by email.
TikTok can take up to 48 hours to surface new posts. Creators can submit a missing post link, but its actual posting date and product eligibility still matter. Earning a reward, receiving a winner notice, and receiving money are separate steps.
Detailed rules and troubleshooting
The Advanced campaign reference covers each campaign type and every shared setting, including tier caps, multiple leaderboard winners, dynamic retainer negotiations, content validation, Discord, reminders, and payout states.
For funding, see Creator payouts and adding funds. For Shopify links and codes, see Shopify referral campaigns.
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