Find creators with AI Search

AI Creator Search lets you describe your ideal creator in plain English — niche, audience, follower range, content style — and returns matching creators you can act on immediately.

How to use it

• Open AI Search and describe the creator you're looking for.
• Refine with filters like followers, category, or average views.
• Review the matches and select the creators you want.

Turn results into action

• Add selected creators to a list (create a new one or add to an existing list), or export them as a CSV.
• To reach them, target that list from an outreach automation — the list is the bridge between search and outreach.

More ways to search

• Lookalike Search — start from a creator who's working and find similar ones. You can also upload a CSV of creator handles here to match them against Cruva's database.
• Product Search — find creators whose content matches your products. Select a product and we'll match your ideal candidates.
• Image Search — find creators whose content matches a reference image.

The more specific your description, the better the matches — mention the product niche, audience, and the kind of content you want.

Select tabs at the top of the page to change the search type.

AI Search for Emails

"Only show creators with emails" checkbox at the top right of the page:

• This filters results to only creators who have publicly shared their email
• When you save a list with this option enabled, it saves as an email list, allowing you to trigger email outreach. See the article on how to set up email campaigns.

Granular filters

At the top of the page, to the right of the search bar you'll see a filters button (little slider icon). Options:

• Min videos: A creator needs this many videos matching your query to appear in results. 1 by default.
• Posted time frame: Only consider videos posted within this time window. Creators whose recent videos fall outside this window won't appear. 3 months by default.
• Strictness (low/medium/high): How closely a creator must match your query
• AI Content: Filter matching videos by whether they're AI-generated. Choose to include everything, exclude AI-generated content, or see only AI-generated content. Useful for excluding creators who post AI generated content

Sorting results, dropdown near the top right of the page:

• Default set to "Relevancy": creators who most closely match your query
• Can also toggle this to total GMV (past 30 days) and followers.