Find YouTube creators

For brands that want to reach creators who earn commission through YouTube Shopping, not just on TikTok.

YouTube Affiliate Search finds creators in the YouTube Shopping affiliate program, which lets eligible creators tag products from partner stores and earn a commission on sales. The program is newer and smaller than TikTok Shop's affiliate program, so you'll find fewer creators here than in TikTok search.

The short version

• YouTube Creator Search is part of the Scale plan.
• Open Creator Search in the sidebar and pick the YouTube tab at the top of the page.
• Search channel names, handles and descriptions, then narrow with Filters: country, language, product category, merchant, subscribers, content style and appearance.
• Click a video to watch it next to the products it tags.
• Save everyone who matches (up to 5,000) or just the creators you tick to a list, then send an email campaign to it.

Every creator is saved with their YouTube channel. Only those with a public email address can get your email campaigns. Tick Only show creators with emails to see just those.

Searching

Type in the search bar and press Search. Every word has to appear in the channel's name, handle or description. Leave it empty to browse everyone.

Use the sort menu above the results to order them by Most subscribers, Most affiliate views, Most affiliate videos or Recently found. The total next to Total counts every creator that matches, not just the page you're on.

Each card shows the channel, its subscribers and country, the creator's email when they have a public one (with a copy button), the product categories they sell in, their affiliate video count and views, the merchant they tag most, and their two most-viewed affiliate videos. Click the channel name to open it on YouTube.

Filtering

Click Filters to open three tabs. Filters apply as soon as you set them, and each active one shows as a chip you can remove.

• Channel: Country, Language, Product category, Merchant, Subscribers and Affiliate videos (drag the slider ends to set a range), and Hide brand channels (on by default), which leaves out channels run by a brand or store rather than a creator.
• Content: Video format (product reviews, hauls and unboxings, tutorials, comparisons and lists, vlogs, entertainment), Filming setting, Tone, Production quality, Face on camera and Lifestyle.
• Appearance: Gender, Age, Ethnicity, Body type, hair, Facial hair, Eye color and Skin type. These only apply to creators whose face appears in their profile photo or thumbnails.

Content, appearance and category values come from an AI analysis of each channel's thumbnails, titles and tagged products. New channels are analysed over time, so while one of these filters is set, channels that haven't been analysed yet are left out.

Watching a video

Click any video on a card to open it. The video plays on the left; on the right you'll see its title and stats, the Tagged products (click one to open it at the merchant), and the video's Description. Use Open on YouTube to watch it on YouTube itself.

Saving to a list

Tick creators with the checkbox in the corner of each card (it appears on hover), or tick nobody to save the whole search.

1. Click Save as list, or Save N creators if you've ticked some.
2. Choose Create new and enter a List title, or Add to existing to pick a list you already have.
3. When you're saving the whole search, set Max creators from 1k to 5k. Creators are taken from the top of your results in the current sort order.

Every creator is saved with their YouTube channel, email or not. The dialog shows how many of them have an email and can get your email campaigns. On the list page they count as YouTube creators and show their channel with a link to it. See Managing lists for more.

Common questions

Why don't I see a creator I know is on YouTube Shopping? Creators have to have posted at least one video with commission-earning tagged products that Cruva has found. If Only show creators with emails is ticked, creators without a public email address are hidden too.

Why does my email campaign reach fewer creators than my list holds? Only creators with a public email address can be emailed. The rest are on the list with their YouTube channel; the save dialog tells you how many have an email before you save.

Can I DM YouTube creators from Cruva? No. DM automations reach TikTok creators and Instagram automations reach Instagram creators. Reach YouTube creators with an email campaign.

Why did a content or appearance filter shrink my results so much? Those values come from AI analysis, which is still working through all channels. Channels that haven't been analysed yet don't match while the filter is set. Clear the filter to see them.

Who can use YouTube Affiliate Search? Anyone with access to Creator Search. Sub-users with the AI Creator Search permission can use both the TikTok and the YouTube search.