Content guidelines and flagged videos

For brands running campaigns that count videos: contests, leaderboards, races, retainers, bingo and sweepstakes.

The short version

• Every campaign has a Content Guidelines table on the Content & rules step: Do's and Don'ts creators see before they join.
• Turn on Check videos automatically to add preset Don'ts, such as AI-generated content, faceless videos or a minimum length. Cruva checks every new video against them.
• A video that may break a preset Don't is flagged. It doesn't count toward goals, tiers or payouts until you Keep it.
• You decide each flag from the campaign page: Keep video or Disqualify. Undecided flags are kept automatically after 7 days, or when the campaign is ending.
• Don'ts you write yourself, and the fraud, spam and boosting presets, are shown to creators but never checked automatically. Enforce them with Disqualify.

Write your Do's and Don'ts

Open the campaign editor and go to Content & rules.

• Add a Do and Add a Don't add a row in your own words. Click a row's Do / Don't label to switch it.
• Select from previous guidelines copies rows from another campaign or a creator brief.
• A campaign can have up to 10 Don'ts, preset and written together. The counter beside the buttons shows how many you have.
• Under Common Don'ts, three presets add a written Don't for you: faking purchases or returning the product, reposting or mass-producing videos, and boosting the video yourself. Cruva can't check these, so you enforce them by hand.

Content Inspiration Videos sits under the table. It's optional: open it to pick example videos by hand or show your top videos automatically.

Have Cruva check new videos

Turn on Check videos automatically, then add the Don'ts you want checked from Common Don'ts:

Checks apply to videos posted after you turn them on. Videos posted before then aren't checked. Each new video is analyzed first and is shown as Checking until the analysis lands, usually within one sync.

Photo carousels and LIVEs aren't checked. Commission Boost campaigns don't offer automatic checks.

Review flagged videos

When videos are flagged, the Needs your action strip on the campaign page shows N videos flagged for review. Open it to see each creator, the Don't the video may break, and a Review button. See all in Campaign Videos opens the full list.

In Campaign Videos, use the All, Flagged and Disqualified tabs. The Status column shows why each video is flagged or disqualified. Click it to open the video's review panel, which shows:

• the Don't it may break, and the detail behind it (the matched words, the claim and when it's said, how long the video is, how long the product is on screen);
• when it will be kept automatically if no one decides;
• the video, its post date, product, views and GMV.

Then:

• Keep video: it counts from now on. Progress updates right away; GMV updates on the next sync.
• Disqualify: pick the reason (the flag's reason is filled in, and your own written Don'ts are listed too). You can tell the creator: by default a message goes to their Cruva chat, which also sends a push notification. Edit the message or turn it off.

Both decisions show an Undo button for a few seconds, which puts the video back in the flagged list.

On the Flagged tab, select several videos to Keep selected or Disqualify selected at once.

A flag can't be decided once the creator has been paid for that period, or once the campaign has ended (unpaid periods of ended retainers excepted).

What creators see

• Before joining, creators see your Do's and Don'ts (including the preset Don'ts) and confirm I've read the Do's and Don'ts.
• A flagged video shows Under review by the brand on their campaign page, with the Don't it may break.
• A kept video simply counts. A disqualified video shows Not counted with your reason and note.

Common questions

Does a flagged video count while I decide? No. It's held out of goals, tiers, leaderboards and payouts until you keep it, or until it's kept automatically after 7 days. Videos still flagged when the campaign is ending are kept automatically before payouts are calculated.

Why didn't a video with my written Don't get flagged? Only the preset Don'ts are checked automatically. Don'ts in your own words are shown to creators; disqualify a video by hand if it breaks one.

What does "Couldn't verify" mean? Cruva couldn't analyze the video, usually because it was deleted, made private, or blocked. It's flagged so you can decide: keep it if it's fine.

A video doesn't feature the campaign's products. Why isn't it flagged? Product mismatches are disqualified automatically, as they always have been. See Products and content types.

I turned off a preset Don't. What happens to videos it flagged? They're unflagged on the next sync and count again, unless you already disqualified them.

How does this work with post review? If post review is on too, a flagged post leaves the review queue until you decide the flag. Keeping it also approves it. A flag you don't decide within 7 days goes back to the review queue instead of being kept, and your post review settings take over from there.