Meta programs for creators: join, upload videos, see ads and earnings

A Meta program lets a creator participate in a brand's program for licensed content and Meta ads. Creators open the brand's program link, or return through Meta programs in their creator account at creators.cruva.com. This is separate from joining a TikTok contest or retainer.

Read the offer and join

The program page shows its reward rules, payment cadence, and configured earnings caps. The creator reviews and accepts the program's license terms and any required brand community terms as part of joining. Read the actual agreement for how the brand may use the content; campaign participation elsewhere is not a substitute for this program's consent.

Programs can approve automatically or require review. A pending membership is not an approved membership. Even in an automatic program, a creator who is already approved in another program from the same brand can enter a pending transfer flow for the brand to resolve.

Instagram and Stripe are not prerequisites for submitting the program join flow. The page prompts members to connect Instagram for supported creator-identity partnership ads and set up Stripe to receive money. See Connections and Payments.

What an approved member sees

The membership area shows membership status and join date. Approved members can see earnings paid, an Ads running count, and available ad-performance information for their content. Expanding the ads area shows the associated creatives. When synced data is available, performance can include impressions, clicks, click-through rate, ad spend, purchase value, orders, and a daily chart.

These are program/content performance measures, not interchangeable earnings figures. For example, $1,000 of ad spend does not mean the creator has been paid $1,000. An earnings-cap-reached indication means the program's applicable creator cap has been reached; it is not a bank-transfer receipt.

Submit a TikTok video link

Approved members can submit TikTok video links through the program's submissions area. The post must belong to the creator's primary TikTok handle or a linked alias. Cruva retrieves the actual posting time; if it cannot retrieve it, try again with the direct TikTok video link.

Photo carousels are rejected in this flow because these submissions are for video ads. A campaign that supports photo carousels does not make a photo post valid for a Meta program video submission.

The submitted content can initially lack populated metrics. A submitted link is not proof the brand selected it, launched an ad, or paid a commission. Campaign competition date rules should not be automatically applied to this separate program submission flow.

Upload a raw video file

Approved members can also upload video files directly. Supported file types include MP4, MOV/QuickTime, and WebM. This can be an edited cut or a video that has never been posted to TikTok.

Choose the file in the program's upload area, let the upload finish, and check that it appears in the submissions list. The brand can then review/use eligible licensed content in its Meta workflow. Uploading a file does not automatically publish it to TikTok or launch a Meta ad.

Creators can review their own submitted items and remove a submission using its confirmation flow. Removing an upload should not be described as automatically stopping an already running ad or cancelling an existing license; those are separate matters to resolve with the brand under the agreement.

How the displayed reward rules work

Depending on the program, the offer can show a percentage of attributable sales, a flat amount per order, a flat amount per approved submission, or a percentage of Meta ad spend on the creator's content. Multiple displayed rules can contribute to the reward, subject to the program's caps and terms.

Per approved submission does not mean every file upload immediately earns a payment. The commission calculation counts qualifying content pushed into the program's ad workflow; repeatedly uploading a file or boosting the same creative does not create unlimited new submission rewards.

The page also shows the configured payment cadence and optional per-video and per-creator earnings caps. These are earnings limits, not a limit on how much sales or ad spend a creator may see in the performance panel. Use the program's actual offer and recorded payment information rather than applying contest-tier or retainer rules to Meta earnings.

Paused programs and existing members

A program that is not accepting new joins can still show an existing creator's membership information. Pausing new enrollment is not the same as erasing the member's history. Sign in to the original account and reopen the program to check membership, paid earnings, and available content/ad information. Deletion, a membership change, or an account mismatch is a separate issue.