Invite Outreach Cadence

How invites are normally sent (Batch sending)

By default, invites are sent in batches of 50 — this is TikTok's standard limit for how many creators can be included in a single target collab invitation. Some larger stores have this limit raised to 100 creators per invite by TikTok, in which case Cruva automatically takes advantage of the higher limit.

Here's the flow for an invite + DM campaign:

Cruva sends a target collab invite containing a batch of up to 50 creators in one go.

Once the invite is out, we DM the creators from that batch one-by-one.

When every creator in the batch has been DM'd, we move on to the next invite and repeat.

If your campaign is invite-only (no DMs), the DM step is simply skipped and batches are sent back-to-back.

The tradeoff

Batch sending is seamless and fast, but there's one tradeoff: if some creators in a batch can't be invited — for example, a creator already has a pending collab with your shop, or their invite fails on TikTok's side — the batch may end up with fewer than 50 invites. Cruva doesn't go back and top up a batch after it's sent, so occasional partial batches are normal in this mode.

One-at-a-time sending (experimental)

If you want your invites to fill to the full 50 (or as close as possible), you can enable One-at-a-time sending instead.

In this mode, Cruva adds creators to an invite one at a time, and DMs each creator right after they're added (for invite + DM campaigns). If a creator can't be added — a conflict, a failure, anything — we simply move on to the next creator and keep going until the invite is full.

The goal is to fill every invite to the full 50 (or 100 for shops with the raised limit). If something breaks partway through, an invite can still come up short — but in practice invites should fill completely, or at least get very close.

What to keep in mind

Because each creator is added individually, this mode results in more intense requests to the TikTok APIs, which can lead to occasional throttling (TikTok temporarily slowing down responses). In our testing the mode has been stable, but it's marked experimental for this reason — we recommend it for shops that specifically want fuller invites and don't mind being an early adopter.

How to switch modes

Go to the Automations page in your dashboard.

Click the settings gear next to the page title.

Select Target Collab Cadence.

Choose your preferred mode and click Save.

The setting applies shop-wide, takes effect on your next sending cycle, and you can switch back at any time.

Which mode should I use?

For most shops, stick with Batch sending. Switch to One-at-a-time sending if fuller invites matter more to you than the possibility of occasional throttling, or if you're seeing lots of logs like "Creator is linked with a shop account" this can alleviate that error since TikTok's invite system doesn't say which creator is problematic which can cause a batch of 50 to fail.