Invite Outreach Cadence

How invites are normally sent (Batch sending)

By default, invites are sent in batches of 50 — this is TikTok's standard limit for how many creators can be included in a single target collab invitation. Some larger stores have this limit raised to 100 creators per invite by TikTok, in which case Cruva will take advantage of the higher limit. Please contact support if your limits are higher than 50 and we will tweak our system to support this.

Here's the flow for an invite + DM campaign:

Cruva sends a target collab invite containing a batch of up to 50 creators in one go.

Once the invite is out, we DM the creators from that batch one-by-one.

When every creator in the batch has been DM'd, we move on to the next invite and repeat.

If your campaign is invite-only (no DMs), the DM step is simply skipped and batches are sent back-to-back.

The tradeoff

Batch sending is seamless and fast, but there's one tradeoff: if some creators in a batch can't be invited — for example, a creator already has a pending collab with your shop, or their invite fails on TikTok's side — the batch may end up with fewer than 50 invites. Cruva doesn't go back and top up a batch after it's sent, so occasional partial batches are normal in this mode.

One-at-a-time sending (experimental)

If you need every invite to fill to a full 50, you can enable One-at-a-time sending instead.

In this mode, Cruva adds creators to an invite one at a time, and DMs each creator right after they're added (for invite + DM campaigns). If a creator can't be added — a conflict, a failure, anything — we simply move on to the next creator and keep going until the invite is completely full. That means:

• Every invite is guaranteed to fill to a full 50 (or 100 for shops with the raised limit).
• No partial batches, ever, unless you resolve these invites in the future which remove creators from prior invites.

What to keep in mind

Because each creator is added individually, this mode results in more intense requests to the TikTok APIs, which can lead to occasional throttling (TikTok temporarily slowing down responses). In our testing the mode has been stable, but it's marked experimental for this reason — we recommend it for shops that specifically need full invites and don't mind being an early adopter.

How to switch modes

Go to the Automations page in your dashboard.

Click the settings gear next to the page title.

Select Target Collab Cadence.

Choose your preferred mode and click Save.

The setting applies shop-wide, takes effect on your next sending cycle, and you can switch back at any time.

Which mode should I use?

For most shops, stick with Batch sending. Switch to One-at-a-time sending only if consistently full invites matter more to you than the possibility of occasional throttling. It is also currently marked as experimental, so if you use it and encounter any issues please notify Cruva support.