Top 8 Upfluence Alternatives Compared (Pricing, Features & Use Cases)

If you're looking at Upfluence alternatives, you're probably comparing pricing, scalability, and how well each platform fits your growth strategy.

While Upfluence is a well-known name in influencer marketing, many brands find it too expensive or difficult to use for specific goals like TikTok Shop or simple Shopify affiliate programs.

This guide compares the top Upfluence competitors, breaks down pricing, and shows which platform works best for your specific needs so you can make a smart, revenue-focused choice.

TL;DR - Top 8 Upfluence Alternatives

If Upfluence isn't the right fit for you, here is a quick look at the 8 best alternatives that you can choose from:

Cruva: Best for mid-to-large TikTok Shop brands that are looking to automate creator outreach and scale affiliate sales fast.
Social Snowball: Best for Shopify brands that want to turn their actual customers into a word-of-mouth affiliate network.
GRIN: Best for large DTC brands that need a strong system to manage thousands of creator relationships.
UpPromote: Best for small Shopify stores that want a budget-friendly way to launch their very first affiliate program.
Aspire: Best for Enterprise companies that need a high-end platform to run massive campaigns across Instagram, TikTok, and YouTube.
Refersion: Best for growing brands that want a professional-looking portal for their affiliates and flexible payout options.
GrowthHero: Best for small businesses that want to give their customers simple links to promote their products for rewards.
Impact: Best for global enterprises that are looking for advanced tracking, fraud protection, and a way to pay partners in multiple currencies.

What is Upfluence?

Upfluence is an influencer and affiliate marketing platform for ecommerce and DTC brands. It gives you access to millions of creator profiles across social platforms like Instagram, TikTok, YouTube, and more. Plus, you get a lot of tools to:

Manage campaigns
Send automated emails
Create promo codes
Seed products
Handle global payments

Why Look for an Upfluence Alternative

Many ecommerce brands start with Upfluence when they want structure. But as they grow, teams start questioning if it's still the right fit, especially around pricing, ease of use, and TikTok Shop support.

A few reasons why brands look for other alternatives are:

Pricing and Contracts: Upfluence doesn't show pricing publicly. Plans usually start high with annual contracts that lock you in while you're still experimenting.
Onboarding Takes Time: More features mean longer onboarding. When you need to launch campaigns quickly, this becomes a major problem.
Managing Creators Gets Messy: You end up juggling another platform inbox on top of Slack, Gmail, or whatever you already use.
Automation Doesn’t Scale: As your affiliate program grows, you need way more outreach capacity and sales-based triggers. Upfluence just doesn't keep up.

How We Evaluated these Upfluence Alternatives

When comparing Upfluence alternatives, we focused on how each platform supports real ecommerce growth.

We assessed each tool based on:

Creator Discovery: Finding the right creators is the main goal. We looked at how easy filtering by niche and performance is.
Outreach Automation: Daily messaging capacity and automated follow-ups based on posting activity or sales performance make a difference.
Sales Visibility: Access to actual sales data, conversion rates, and product-level performance helps you make better creative decisions. Knowing which TikTok Shop metrics actually drive higher conversions leads to faster decision-making.
Commission and Payouts: Flexible commission rules, fraud protection, and global payout features are very important when you scale your program.

8 Best Upfluence Competitors

When comparing Upfluence alternatives, you need to find a platform that fits into your revenue model, budget, and operational needs.

Below are eight Upfluence competitors, broken down by pricing, features, and ideal use cases:

1. Cruva

Cruva is designed specially for TikTok Shop sellers who want predictable affiliate revenue. As an Official TikTok Shop Partner with 3+ million verified affiliates already active on the platform, we help you find high-performing creators, automate outreach at scale, and track sales down to each product.

Here are some features that set Cruva apart from other Upfluence alternatives:

AI-powered search to find affiliates in your niche using competitor data.
Automated outreach sending more than 3,000 daily messages with AI replies and creator briefs.
Real-time sales tracking, video output, and sample management with performance-based automations.
Community tools like contests and gamified rewards.
Product-level tracking and marketplace insights.

Pricing starts around $199 per month and goes up to $399 depending on features. We also offer a 14-day free trial.

Book a demo now.

2. Social Snowball

Social Snowball automates the process of getting customers to promote you after they buy. It works if you want simple commission rules and referral flows built into Shopify.

A few core features of the platform are:

Automated commission tracking with fraud protection.
Post-purchase affiliate signup.
Referral tracking and automatic payouts.
Sales-based performance dashboards.

Pricing starts around $99, monthly, and scales with your sales volume.

3. GRIN

GRIN combines creator management with affiliate tracking and payouts. It works with major ecommerce platforms and handles complex programs for bigger teams.

Some features that the tool offers are:

Affiliate tracking with ROI reporting.
Built-in PayPal payout processing.
Shopify and TikTok Shop integrations.

Custom pricing according to your brand’s size and objectives.

4. UpPromote

UpPromote is a Shopify-native affiliate app designed for stores that want a straightforward setup and room to grow their affiliate program over time. It is designed to help you turn everyone, from professional influencers to your own customers, into people who promote your products for a commission.

A few key features that UpPromote offers are:

Reliable tracking using links and coupons, plus tools to spot fake or suspicious orders.
Unlimited affiliates, coupon codes, and auto-generated referral links.
Tiered and lifetime commission structures.
Quick communication via in-app chat and bulk emails.

Pricing starts with a free plan for beginners. Paid plans range from about $30 to $200 per month, plus performance-based fees.

5. Aspire

Aspire helps brands manage massive creator programs without losing track of the details. It handles everything from finding influencers to tracking exactly how much sales they generate across different stores like Shopify and Amazon.

Some common features include:

AI to find the right creators and send automated invites.
Relationship manager to streamline contracts, content approvals, and payments in one place.
Built-in tools to make sure you aren't paying for fake likes or bot traffic.

Custom plans start around $2,000–$2,500 per month.

6. Refersion

Refersion gives you end-to-end affiliate management with branded portals, flexible tracking, and marketplace recruitment. It provides full control over commissions and detailed performance reporting.

Some key features of Refersion are:

Referral links, coupon tracking, and lifetime commission options.
SKU-level and email-based tracking.
Fraud scoring and custom commission rules.
Affiliate Marketplace access and API integrations.

Pricing starts at $39 per month and increases as you move towards enterprise-level pricing.

7. GrowthHero

GrowthHero is an all-in-one Shopify app designed to help you grow sales by managing affiliates, influencers, and customer referrals in one place.

Here's what it offers:

Affiliate Hunt marketplace for proactive recruitment.
Tracking URLs, discount codes, and subscription sales attribution.
Automated payouts with fixed fees or commission structures.
Custom partner groups, A/B testing, and performance analytics.

Pricing starts at around $49 per month and moves up to $199 per month for the premium plan.

8. Impact

Impact.com automates the entire process of finding, managing, and paying your partners. It gives you access to a huge network of over 90,000 influencers and businesses to help promote your brand.

Here's what it offers:

Automated partner discovery with 90,000+ marketplace access and ongoing recommendations.
Advanced fraud detection and cross-device tracking.
Flexible commission logic across conversions, leads, and installs.
Unlimited contracts and multi-domain campaign support.

Pricing starts at around $30 per month for basic plans and moves up to $2,500 per month for large-scale enterprise plans.

How to Choose the Right Upfluence Alternative for Your Needs

Choosing between Upfluence alternatives comes down to clarity around your growth model. Some brands run broad influencer awareness campaigns, while others operate performance-driven affiliate engines tied directly to ecommerce revenue.

A few tips to choose the right Upfluence alternatives for your needs are:

Map Your Revenue Model

Start by understanding how creators make you money. Are you paying them flat fees per post, or paying commission on sales? If you're relying on commission-based affiliates, pick platforms with built-in tracking so you can see which creators actually convert.

Before you pick a platform, use our TikTok Shop profit calculator to model your numbers. Factor in commission rates, product cost, and free samples. This shows you what your actual margins will be once you start scaling.

Check Outreach Capacity and Automation

Look at daily messaging limits: can you contact 100 creators a day or 3,000? See whether follow-ups happen automatically when a creator doesn't respond, or are triggered based on sales performance milestones.

At Cruva, our TikTok shop affiliate outreach bot lets brands send thousands of outreach messages per day. It automatically follows up with creators who haven’t replied and triggers CRM sequences when a creator hits specific GMV milestones, publishes their first video, or stops posting.

Prioritize Sales Analytics

Skip tools that only show impressions and engagement. You need GMV tracking, conversion rates by creator, and product-level performance so you understand which creators and which products are actually driving revenue.

When you analyze performance patterns at scale, you see why certain TikTok formats consistently convert better, and how copying the same viral format can lead to more revenue.

Test Before You Commit

Take the free trial or request a demo.

Actually launch a small campaign, time how long it takes your team to find creators and start outreach, and verify the dashboards surface the metrics you actually use to make decisions.

Common Challenges and How to Avoid Them

Selecting among Upfluence alternatives can feel overwhelming because many platforms promise similar features on the surface.

Some common challenges and how to avoid them include:

Don't Pick Based on Database Size: What really matters is finding the right creators for you. Test the search during a trial and see if the results are actually good.
Don’t Ignore the Workload: Manual outreach can be very time-consuming. Look for platforms that help TikTok Shop sellers scale from manual outreach to 28,000+ messages per week.
Don't Skip Tracking: Marketing teams usually focus on engagement metrics and overlook sales reporting. Don’t do this. Make sure the platform monitors GMV, conversion rates, and product-level performance.
Run a Test First: Launch a small campaign during the trial. Search for creators, check the dashboards, and try the outreach. Make sure it actually works before you commit.

Frequently Asked Questions (FAQs)

If you’re looking for Upfluence alternatives or trying to understand how the platform stacks up, these quick answers will help you decide:

How Long Does it Take to Migrate from Upfluence?

It usually takes anywhere from a few days to four weeks. If you have a small program, you can simply export your lists and restart quickly.

Larger teams need more time to move data, reconnect their tracking, and set up new automated workflows.

Do Any Alternatives Offer Free Plans?

Most professional platforms don't stay free forever, but many offer 7 to 14-day free trials.

Cruva offers a 14-day free trial that gives you full access to creator search, automated outreach, and performance tracking before you commit.

How Scalable Are These Platforms for Global Programs?

It depends on multi-country support, messaging limits, and cross-region sales tracking.

Cruva supports international TikTok Shop programs across France, Spain, Italy, Ireland, Mexico, and Brazil with upgradeable outreach and cross-border sales tracking.

Do Any Platforms Offer Built-In Affiliate Tracking?

Yes. A lot of Upfluence alternatives, including Cruva, have a built-in affiliate tracking feature.

Cruva tracks TikTok Shop affiliates in real-time so you can track sales, segment creators by performance, automate follow-ups based on sales milestones, and export detailed campaign data.

Conclusion

The best Upfluence alternative depends on how your creator strategy drives sales. Some platforms handle huge affiliate campaigns across channels. Others focus on performance-driven ecommerce teams that need affiliate automation, higher outreach capacity, and real sales visibility.

If you're scaling TikTok Shop through affiliates, you need a system that connects creator discovery, automated outreach, and live sales tracking all in one place. That’s where Cruva stands out.

As an Official TikTok Shop Partner with access to 3M+ verified affiliates, we help brands automate outreach at scale, track SKU-level performance, and grow affiliate-driven GMV with precision.

Book a demo to see how Cruva helps you scale TikTok Shop affiliates with automated outreach, live GMV tracking, and performance-driven growth.