Agencies: multiple shops, transfers, and partner accounts

For agencies managing several brands' TikTok Shops, and for brands moving a shop to or from an agency.

The short answer

One Cruva account can manage many shops — you add each brand's TikTok Shop the same way you'd add your own. Each shop needs its own plan slot (billing is per shop). You can transfer a shop between accounts self-service from the My Shops page, but billing does not transfer — the receiving account needs its own subscription. Cruva connects TikTok Shop seller accounts; it does not connect TSP/MCN partner accounts.

From a single brand to an agency setup

You don't create a different kind of account — you keep one account and add each client's shop under it (My Shops → Add Shop), linking each one with its own Affiliate Manager email. See Connect your TikTok Shop for the linking steps.

Because billing is per shop, adding a client shop adds a plan slot. If you're scaling to several client shops, agency pricing is available rather than paying list price per shop.

"The setup asks if I'm a brand or an agency." Pick whichever fits how you'll use the account. If you're an individual affiliate rather than a brand or agency, choose the closest option and connect your seller shop; the choice mainly shapes onboarding, not what you can do.

Transfer a shop (and billing) between accounts

Cruva has a built-in transfer flow — useful when an agency hands a brand back to the client, or a client moves to a new agency.

To send a shop to another account:

1. On the My Shops page, click the "Transfer shops to another account" link at the bottom of the shops table.

2. Select the shop(s), acknowledge the warnings, enter (and confirm) the recipient's email, then enter the 6-character code Cruva emails to your own account.

3. The recipient sees an Incoming Transfers dialog on their My Shops page and clicks Accept (or Decline).

Only full accounts and Admin sub-accounts can start a transfer.

Billing note: a transfer moves the shop, not the subscription. The receiving account must set up its own plan — billing never carries over from the old account. If a brand is spinning up a fresh account to receive a transfer, they can hold off on linking their TikTok Shop until the transfer completes, and they will set up billing once on the new account.

Brand-pays-agency

Whoever owns the Cruva account that holds the shop is the account that carries that shop's plan. To have the brand pay, transfer the shop to the brand's account and have the brand set up billing there; to have the agency pay, keep the shop on the agency account.

Connecting a TSP / MCN partner account

Cruva currently connects TikTok Shop seller accounts only. TSP / MCN partner accounts are not supported. If you operate as a partner but also have seller accounts, connect those seller accounts instead.

Connecting one shop to two workspaces

You can connect the same TikTok Shop to two Cruva accounts, but we generally advise against it: if both workspaces send outreach, TikTok may throttle your messages. Keep a shop in one workspace unless you have a specific reason.

Brand Hub naming

Your Brand Hub (the public creator-facing page) uses the shop's name, not your agency's account name. If the hub still shows your agency name after you rename the shop, it's usually a cached view: open the hub in a private/incognito window, or do a hard refresh (Cmd/Ctrl+Shift+R) and clear cookies, and the correct brand name appears.

Common problems

Does one plan cover multiple shops? No — each shop is its own plan slot. Agency pricing is available when running several client shops.

We manage clients' accounts — how do we add Cruva to all of them? Add each client's seller shop under your account and link each with its own Affiliate Manager email. Errors during this are usually the same link-failure causes covered in Connect your TikTok Shop.