Getting Started

New to Cruva? Start here. Cruva is the AI operating system for TikTok Shop affiliate growth — it connects finding creators, reaching them, managing samples and content, and measuring the GMV they drive.

• First time? Read Getting started with Cruva for a first-run checklist and a map of where everything lives.
• Connect your shop with Connect your TikTok Shop — including how to fix a failed link.
• Selling in more than one market? See Regions, markets & languages.