Welcome to Cruva

Cruva is the AI operating system for TikTok Shop affiliate growth. It connects every step of the affiliate workflow — from finding the right creators to measuring the GMV they actually drive — so you can run a whole creator program without stitching together spreadsheets, inboxes, and manual follow-ups.

The video above is a full walkthrough. Below is how it all fits together, and where to go next.

The affiliate engine, end to end

• Find the right creators. Search TikTok Shop creators in plain English with AI Search, find lookalikes of your top performers, and see who's already selling for your competitors with Social Intelligence.
• Automate outreach. Launch personalized DMs, invites, and email sequences with outreach automations that reach qualified creators at scale — without the copy-paste.
• Manage samples and content. Track every sample request from approval to posted, and keep creators producing with briefs and content tools.
• Build a community. Turn one-off creators into repeat posters with community campaigns, contests, and rewards.
• Measure what works. See your affiliate GMV in reports — and the halo it drives across the rest of your business — then double down on what's driving lift.

Where to start

• New here? Connect your shop first: Connect your TikTok Shop, then read Getting started with Cruva.
• Then launch your first outreach automation and find creators with AI Search.
• Want answers fast? Meet Copilot — ask your shop's live data anything, in plain English.

Cruva is an Official TikTok Shop Partner, built around the affiliate workflow from day one.