Regions, markets, and languages
Which 18 TikTok Shop markets Cruva supports, which markets are coming soon, cross-border selling, licensing across the EU, automation message languages, and changing your dashboard language.
For sellers and agencies checking whether their market is supported and how language settings work.
Supported markets
Cruva supports 18 TikTok Shop markets today. Each shop is tied to one market, which also sets its currency:
- US — Market: United States · Currency: USD ($)
- UK — Market: United Kingdom · Currency: GBP (£)
- MX — Market: Mexico · Currency: MXN ($)
- DE — Market: Germany · Currency: EUR (€)
- ES — Market: Spain · Currency: EUR (€)
- FR — Market: France · Currency: EUR (€)
- IE — Market: Ireland · Currency: EUR (€)
- IT — Market: Italy · Currency: EUR (€)
- NL — Market: Netherlands · Currency: EUR (€)
- PT — Market: Portugal · Currency: EUR (€)
- GR — Market: Greece · Currency: EUR (€)
- BE — Market: Belgium · Currency: EUR (€)
- AT — Market: Austria · Currency: EUR (€)
- PL — Market: Poland · Currency: PLN (zł)
- HU — Market: Hungary · Currency: HUF (Ft)
- CZ — Market: Czech Republic · Currency: CZK (Kč)
- BR — Market: Brazil · Currency: BRL (R$)
- JP — Market: Japan · Currency: JPY (¥)
If your country isn't listed, TikTok Shop either isn't live there yet or Cruva hasn't finished building affiliate-data support for it. Canada, for example, isn't available because TikTok Shop doesn't operate there.
Coming soon
Southeast Asia markets, including Malaysia and the Philippines, are coming soon. When TikTok launches a market, Cruva adds it once the affiliate-data pipeline for that market is built, so Cruva's support can trail TikTok's launch a little. We announce new markets as they go live.
Cross-border sellers
Cruva fully supports cross-border sellers. If your business is based in one country and sells into another TikTok Shop market, Cruva works the same as it does for a local seller. Common setups include:
- China, Korea, and other Asian sellers selling into the US, UK, or EU markets
- US sellers expanding into Mexico
- Any other combination of a home country and one or more supported markets
What matters is the TikTok Shop market you sell in, not where your company is registered. Add each market's shop with that market as its region, and you get local creators, local currency, and local timezones for it. Selling in several EU markets? EU Region Bundles cover multiple EU markets under one plan.
Korean sellers
Many Korean brands run their TikTok ads through a Korean TikTok for Business account, and Cruva supports that integration. Connect your Korean TikTok for Business account as you would any other, and Cruva shows your ad spend in Korean won (KRW, ₩) on your dashboards, matching how TikTok bills you. Your shop's sales still show in the currency of the market you sell in, for example USD for a US shop.
Adding or switching a market
You choose the region when you add a shop (My Shops → Add Shop), and it must match the shop's actual TikTok Shop market — a region mismatch is a common cause of "link failed". To operate in another market, add that market's shop as a separate shop. See Connect your TikTok Shop.
Do I need a separate license per country in the EU?
Each TikTok Shop market is a separate shop in Cruva, and by default billing is per shop, so a seller running DE and FR shops adds both. If you sell in several EU markets, an EU Region Bundle covers 5 or all 13 EU markets under one plan. Agencies running several markets have agency pricing available.
Automation / outreach message languages
Outreach message language support is limited — plan your automated messages in the languages Cruva supports rather than assuming every market's local language is available. Also note that a message written for one market does not automatically translate when reused in another market; check the content before sending in each market.
Change your dashboard language
If your dashboard shows the wrong language:
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Click your profile icon at the top-right of the dashboard.
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Open the language selector and choose English (or your preferred language).
The dashboard reloads and switches to the new language.
The dashboard language is separate from the Seller Center language — TikTok's "Add User" step must be set to English for linking to succeed, regardless of your Cruva dashboard language.
Timezone
Cruva knows the common business timezone(s) for each market and prioritizes them in timezone pickers, so a new shop defaults to a sensible local zone. You can change it in the relevant settings/picker.
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