Billing & Payments

Everything about paying for Cruva lives in Dashboard → Billing. This article covers plans and billing periods, adjusting your subscription, how prorations and discounts work, payment methods, and cancellations — for single-shop sellers and agencies alike.

Single Brand vs. Agency View

At the top of the Billing page you'll see a toggle: Single Brand (one TikTok Shop) or Agency (multiple TikTok Shops). The single-brand view is built around being on exactly one plan at a time, while the agency view manages a quantity of licenses per plan — 3 Growth licenses, 2 Scale licenses, and so on, one license per shop.

If you already hold more than one subscription (or a legacy Additional Shop plan), the page opens directly in agency view and the toggle is hidden — quantities are the only sensible way to manage multi-shop billing.

Plans and Billing Periods

Cruva has three standard tiers, priced per shop per month:

• Basic — $199/mo, for new TikTok Shop sellers getting started
• Growth — $399/mo, for sellers scaling their outreach
• Scale — $599/mo, full automation, unlimited messaging, and premium AI features

Each plan can be billed monthly, every 6 months (10% off), or yearly (20% off). You pick the billing period whenever you subscribe or adjust quantities; different plans (and even different license batches) can be on different periods.

Selling across multiple EU markets? The EU Region Bundles cover 5 or all 13 EU markets under one monthly plan — see EU Shop Bundles for how they work and how they're billed.

If you still have an Additional Shop (Legacy) plan, it's grandfathered at its old rate: you can keep it or decrease its quantity, but new licenses can't be added to it.

Subscribing for the First Time

If you have no active subscription yet, choosing a plan takes you to a secure Stripe checkout. New accounts typically include a free trial (14 days by default); the trial applies to your first subscription only. Adding more licenses later, or changing your plan or quantity during a trial, ends the trial and starts regular billing immediately — the review step will tell you this before you confirm.

Changing Plans and Adjusting Licenses

Single brand: click Change to this plan on the tier you want. You'll pick a billing period, see the exact prorated charge, and confirm. Upgrades charge the difference right away; downgrades create a credit that's applied to your next bill.

Agency: each plan card shows how many licenses you hold. Click Adjust Quantity, set the new number (and billing period, when adding), and hit Next to review. The review step shows the prorated charge and your next billing date before anything is charged:

• Increasing licenses bills the prorated difference immediately.
• Decreasing licenses creates unused-time credit that's applied to your next bill — you're never charged for reducing.
• Reducing a plan to zero removes it; reducing everything to zero starts the cancellation flow instead, so you can't accidentally zero out your account.

Every change is previewed with real numbers from Stripe before you confirm — what you see on the review step is what hits your card.

Shops, Licenses & Freeing Up Quota

Licenses aren't tied to specific shops — your plan quantities are a pool of slots per tier, and a shop simply occupies one slot of its tier while it's active. That means you can change which shops use your licenses from My Shops, without touching billing at all:

• Pause a shop to free its slot immediately while keeping all of its data, then activate a different shop of the same tier in its place. Manually paused shops can't be resumed for 7 days — pausing is for stores you intend to come back to, not for cycling many stores through one license.
• Delete a shop to free its slot permanently. Deletion can't be undone and requires your password to confirm.
• Activating or resuming a shop requires an open slot on its plan tier. If you're at capacity, add a license on the Billing page or pause another shop first — the error message will tell you exactly how many slots are in use.

The exception is client-pays mode (custom client invoicing): there, each client subscription is linked to specific shops, so the two move together — if a client's subscription lapses or is cancelled, its linked shops pause, rather than drawing from your shared pool.

Your Rates, Discounts & Custom Pricing

Some accounts have negotiated pricing: a custom per-license rate, a percentage discount, or both. Two places show you exactly what you're paying:

• View My Rates on any plan card you own opens a breakdown of your licenses and the effective rate for each — after all discounts are applied. If you hold licenses at different rates or billing periods, each batch is listed separately.
• When adding licenses, the price shown in the adjust dialog is your actual rate, not the list price. If you already hold the plan at a negotiated rate, new licenses are added at that same rate ("Your current rate"); if the plan is new to your subscription, you'll see the standard rate including any account-level discounts.

In short: negotiated pricing follows you automatically. You don't need to contact support to keep your rate when scaling up.

In a recent update, agency billing became completely self-serve — there's no need to contact the sales team to make plan or license changes on your behalf. Your discounts and coupons are fully accounted for in every price you see and every change you confirm, so the fastest way to make a billing change is always to do it yourself on the Billing page.

Payment Methods, Invoices & Past-Due

• Update your card from the payment section on the Billing page (single-brand accounts can also use Manage payment method on their plan card). Both open Stripe's secure billing portal — Cruva never stores card details.
• Billing history on the same page lists your upcoming charges (what will bill and when) and past charges, with links to invoices.
• If a payment fails, a past-due banner appears on the Billing page and services pause until the payment method is updated. Fixing the card retries the payment automatically.

Cancelling and Reactivating

How ending service works depends on how you're set up:

• Single brand and client-pays subscriptions cancel at the end of the billing period — you keep full access until then. The plan card shows "Cancelling" with the end date; click Keep subscription any time before that date to reactivate without re-subscribing.
• Standard agency mode works differently: because all your licenses live in one shared subscription, reducing quantity applies immediately — the licenses come off right away, and the unused time you'd already paid for on them is returned as a credit that discounts your next bill. (Reducing every plan to zero routes through the full cancellation flow instead, which ends at period end like above.)

Agencies: Billing Clients Directly

If you run client shops and want each client to pay Cruva with their own card, enable client invoicing: each client gets their own subscription and checkout link, and the Manage modal gives you per-subscription controls — including a payment method update link you can send a client when their card needs replacing. See Custom client invoicing for the full setup.

Looking for help managing creator community payments — adding funds and paying out creators from campaigns? See Creator Payouts & Adding Funds.