Workflows

Workflows let you build an automated, multi-step journey for your creators. A workflow starts with a trigger — the conditions a creator has to match to enter — and then walks each creator through the steps you lay out: send a DM, send a Target Collab invite, wait a few days, check a condition, send an email, and so on. Set it up once and it runs on its own.

Workflows are a Scale plan feature. You'll find them under Outreach → Workflows.

Workflows vs. Automations

• Automations do one thing to a group on a schedule (e.g. a Sample Shipped follow-up).
• Workflows chain several actions into a journey with timing and branching — "invite, wait 3 days, if they haven't replied send a follow-up DM, then add them to a list." Use a workflow when the outreach has more than one step.

The trigger

Every workflow begins with Creator matches conditions. Any creator connected to your shop who matches enters the workflow. You can combine conditions with AND/OR — for example in the list "Warm creators", GMV over $10k, or hasn't replied. You can also set exclusions here (creators to never message, or skip creators already in another workflow).

Membership is a live query: as creators start or stop matching, they enter accordingly.

The steps

Drag steps onto the canvas after the trigger:

• Send DM — a direct message (text, product cards, images).
• Send TC Invite — a Target Collab invitation.
• Send TC + DM — an invite plus a card DM.
• Send Email — an email to the creator.
• Add to List — drop the creator into one of your lists.
• Wait — pause for a set time before the next step.
• Condition — branch on a rule (replied, GMV, posts, sample status, in a group/list); the journey continues down the True or False path.
• Exit — end the journey.

Activating and monitoring

• A new workflow saves as Paused. Click Activate to start it running.
• Each step card shows live counts — entered · completed · waiting — and the Activity tab shows what happened to each creator: entered, sent, or not-sent (with the reason).
• Edits take effect on the next run; creators already mid-journey keep their place.

Sending behavior

• Sends drip one at a time per cycle, interleaved with your campaigns — not a burst.
• Set daily send limits per channel (DMs and invites are budgeted separately) in the trigger settings.
• Cruva respects TikTok's own limits. If a shop hits its weekly invite/message quota, the workflow parks until the quota resets rather than retrying pointlessly — you'll see a "waiting for your TikTok send limit to reset" note in Activity.

Build the journey once and the workflow handles the sequencing, timing, and limits for you — you just watch the Activity feed.