Live Panel · US ⇄ UK & EU
Building TikTok Shop Revenue in the UK & EU
Everything to know before you launch — the inside playbook for US brands expanding across the Atlantic.
Recorded live · June 18Full panel · ~55 minFree to watch
What you'll learn
01
What's actually different in the UK & EU
How UK/EU TikTok Shop diverges from the US — and what carries over.
02
How the big brands are navigating it
The playbook Shark Ninja & L'Oréal are using to expand.
03
Affiliate & content that translates
Which creator and content strategies cross markets intact.
04
Platform nuances before you launch
The operational details that trip up first-time entrants.
On the panel
Shark Ninja · TikTok Account Managers (US & EU) · Unsociable · Cruva
Moderated by Claudia Barraclough (Unsociable) & Bryan Rangel, Head of Partnerships (Cruva)
