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Creator content & paid growth

Turn creator content into your next Meta ad.

Give creators a program to join, a place to submit content, and clear compensation terms. Manage the path from submission to ad activation and creator payouts in Cruva.

app.cruva.com/ads/meta
TikTokCreator content
Permissions reviewed
MetaMeta ads
Attributed sales
$48,260+28.4%
Return on ad spend
4.2×+16.7%
CampaignSpendSalesROAS
Creator bestsellersActive · Creator content$6,400$29,4404.6×
Everyday routinesActive · Creator content$5,090$18,8203.7×
Approved assets in your ad library12 ready to use
Illustrative campaign data · Review creator permissions before activating ads.
Why teams use it

Bring creators and paid growth into the same process.

↗

One invitation. A clear next step.

Share your branded program link with creators. Put the brief, compensation rules, and submission process together so creators know how to participate.

▧

Keep usable content organized.

Review submissions and manage the permissions needed to activate creator content in Meta ads. Keep that work alongside your content library.

◈

Make compensation explicit.

Choose rules based on attributed sales, orders, approved submissions, joining the program, or ad spend. Review scheduled payouts before money goes out.

How it works

From creator invitation to ad-ready content.

STEP 01

Create your program.

Add your brief and branding, choose approval settings, and set compensation rules and the payout schedule.

STEP 02

Invite and review.

Share the program link. Review creator applications, content submissions, and the permissions associated with them.

STEP 03

Activate and manage.

Use approved content in Meta ads, monitor performance, and review creator earnings and queued payouts.

Deep dive

An ongoing creator program, built for paid media.

Content operations

Spend less time tracking down the next asset.

Collect creator submissions through the program and keep content review, permissions, and ad activation connected. Your next creative starts with a process your team can repeat.

  • Branded creator join link
  • Submission review and content library
  • Meta connection and permission management
app.cruva.com/ads/meta
TikTokCreator content
Permissions reviewed
MetaMeta ads
Attributed sales
$48,260+28.4%
Return on ad spend
4.2×+16.7%
CampaignSpendSalesROAS
Creator bestsellersActive · Creator content$6,400$29,4404.6×
Everyday routinesActive · Creator content$5,090$18,8203.7×
Approved assets in your ad library12 ready to use
Illustrative campaign data · Review creator permissions before activating ads.
Creator incentives

Choose how the partnership pays.

Offer a share of attributed sales or ad spend, a flat amount per order or approved submission, or a one-time joining payment. Combine rule types to suit the program.

  • Flexible compensation rules
  • Configurable payout schedule
  • Payouts remain subject to your approval
app.cruva.com/ads/meta
TikTokCreator content
Permissions reviewed
MetaMeta ads
Attributed sales
$48,260+28.4%
Return on ad spend
4.2×+16.7%
CampaignSpendSalesROAS
Creator bestsellersActive · Creator content$6,400$29,4404.6×
Everyday routinesActive · Creator content$5,090$18,8203.7×
Approved assets in your ad library12 ready to use
Illustrative campaign data · Review creator permissions before activating ads.
Questions

About Meta creator programs.

Does Cruva automatically pay creators?
No. The program schedule queues payouts for review. Payments only go out after you approve them.
Does a submission automatically grant all advertising permissions?
No. Content submissions and Meta permissions are separate parts of the process. Check the relevant creator and brand permissions before activating content in ads.
How can I compensate creators?
Programs support a percentage of attributed Meta sales, a percentage of ad spend, a flat amount per attributed order, a flat amount per approved submission, or a one-time amount for joining. Different rule types can be combined.
Do I need a connected Meta account?
Yes, to activate and manage Meta ads you need the relevant Meta connection, ad account access, and permissions. A demo can help you review your setup.
Can I invite creators I already work with?
Yes. Share your program link with existing creator partners so they can join and submit content under the terms you set.

Explore more of Cruva.

All features

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AI Creator Search

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Lookalike Search

Find creators similar to your top performers

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Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Official TikTok Shop Partner