How Brands Succeed on TikTok Shop with Cruva: Real Case Studies and Results

See how brands use Cruva to grow sales and build creator communities on TikTok Shop.

SEEQ Supply's TikTok Shop Transformation

From $138,780 to $693,950 in GMV

SEEQ Supply used Cruva's automation tools to transform their TikTok Shop presence. They grew from $138,780 to $693,950 in GMV with 89% coming from affiliate sales.

By leveraging Cruva, SEEQ Supply was able to automate their affiliate outreach, connect with a broader network of creators, and streamline their product sampling process. This not only increased their brand visibility but also fostered authentic content creation at scale.

• $693,950Total GMV+400%
• $617,710Affiliate GMV89% of total
• 3,313Videos Created+166%
• 7,170Sample RequestsProcessed

Hiccaway's TikTok Shop Launch Success

$71,448 in GMV and $58,615 in Affiliate GMV

Hiccaway launched on TikTok Shop and used Cruva's automated outreach to onboard hundreds of affiliates. Within four months, they achieved $71,448 in GMV with 82% coming from affiliate sales.

Cruva enabled Hiccaway to quickly build a robust creator network and generate thousands of videos, driving rapid brand awareness and sales.

• $71,448Total GMV+600%
• $58,615Affiliate GMV82% of total
• 2,219Videos CreatedBy affiliates
• 5,419Sample RequestsProcessed