How Brands Succeed on TikTok Shop with Cruva: Real Case Studies and Results

See how brands use Cruva to grow sales and build creator communities on TikTok Shop.

SEEQ Supply's TikTok Shop Transformation

From $138,780 to $693,950 in GMV

SEEQ Supply used Cruva's automation tools to transform their TikTok Shop presence. They grew from $138,780 to $693,950 in GMV with 89% coming from affiliate sales.

By leveraging Cruva, SEEQ Supply was able to automate their affiliate outreach, connect with a broader network of creators, and streamline their product sampling process. This not only increased their brand visibility but also fostered authentic content creation at scale. The dramatic growth in GMV and affiliate-driven sales demonstrates the power of Cruva's platform for brands looking to make a real impact on TikTok Shop.

• $693,950Total GMV+400%
• $617,710Affiliate GMV89% of total
• 3,313Videos Created+166%
• 7,170Sample RequestsProcessed

Hiccaway's TikTok Shop Launch Success

$71,448 in GMV and $58,615 in Affiliate GMV

Hiccaway launched on TikTok Shop and used Cruva's automated outreach to onboard hundreds of affiliates. Within four months, they achieved $71,448 in GMV with 82% coming from affiliate sales.

Cruva enabled Hiccaway to quickly build a robust creator network and generate thousands of videos, driving rapid brand awareness and sales. The majority of their revenue came from affiliate-driven content, highlighting the effectiveness of Cruva's tools for brands new to TikTok Shop. Hiccaway's experience shows how even emerging brands can achieve outsized results with the right automation and outreach strategies.

• $71,448Total GMV+600%
• $58,615Affiliate GMV82% of total
• 2,219Videos CreatedBy affiliates
• 5,419Sample RequestsProcessed