No more spreadsheets and micro-managing your affiliates. Create segments, manage campaigns, track real-time performance, and export data in seconds.












Create segments of affiliates based on Sample Status, GMV, Video Count, or anything else and automatically message them.

View all of your sample requests in one place. Apply filters, export data, and set up automations to approve or reject requests in bulk.

View all of your content in one place. Track videos with your products and see how much they are selling. Segment your content by creator, product, or campaign.

See how brands are achieving remarkable growth with Cruva
Hand Picked Nursery
By discovering relevant creators, automating outreach, and launching scalable affiliate campaigns in Cruva, the team built thousands of creator partnerships, reached millions of product views, and grew TikTok Shop revenue from $2.8K to over $100K in a single month.
Read full case study →Half Time Club
By automating creator discovery, outreach, and follow-ups with Cruva, Half Time Club transformed affiliate management from a daily manual task into a scalable growth engine. As a one-person team handling TikTok Shop operations, founder Matthew Strafford reclaimed over 20 hours every week, uncovered new creator opportunities, and scaled one of the UK's top-performing TikTok Shop products.
Read full case study →SNOW
By replacing a fragmented creator tech stack with a centralized platform, SNOW streamlined its TikTok Shop operations, gained clearer visibility into creator performance, and simplified day-to-day operations. With better reporting, creator insights, and workflow automation, the team was able to scale its affiliate program more efficiently, make faster, data-driven decisions, and achieve 306% growth in Affiliate GMV.
Read full case study →Everything you need to know about Cruva