Why teams use it
Built for the way your team actually runs AI Search.
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Natural language, not boolean.
Type what you mean. Cruva parses intent across audience, content, performance, and timing — no filter trees to manage.
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Built on the full TikTok Shop graph.
Every creator is enriched with audience demographics, GMV history, posting cadence, recent topics, and brand affinity.
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Ranked by likelihood to convert.
Cruva learns from your team's past wins to surface creators who actually post and drive sales — not just look good on paper.
How it works
From input to outcome in 3 steps.
STEP 01
Describe what you want.
"Beauty creators in the US, 100K–1M followers, 5%+ engagement, posted skincare in last 30 days." Or just paste a brief.
STEP 02
Refine with one click.
Filter by GMV history, audience overlap, brand affinity, content recency, region — chained on top of your query.
STEP 03
Push to outreach.
Add to a list, route into a sequence, or assign to a teammate. Discovery flows directly into action.
Deep dive
Everything you'd expect, plus a few you wouldn't.
Questions
About AI Search.
Where does the creator data come from?
Cruva is an Official TikTok Shop Partner. The platform combines TikTok Shop data with Cruva's own enrichment layer — audience profiles, content topics, GMV history — to power search across millions of creator profiles.
How fresh is the data?
Active creator profiles refresh continuously. Audience and posting signals update on a rolling cadence so recent activity shows up in search within hours, not weeks.
Can I search across multiple regions?
Yes. Cruva supports search across all major TikTok Shop regions including the US, UK, and Southeast Asia. Region is a first-class filter and creators carry region-specific performance data.
How is this different from a creator marketplace?
Marketplaces show creators who opted in. Cruva indexes the full TikTok Shop creator graph so your team can discover and reach out to creators who fit — whether or not they've signed up to a marketplace.