Outreach & activation

Personalized outreach to thousands of creators, run by a team of two.

Cruva sends the right message on the right channel at the right time — pre-personalized with creator and brand context, sequenced across email and DM, tracked end-to-end. Your team manages the conversations, not the spreadsheet.

Book a Demo See how it works

Email + DM

Multi-channel

14%

Avg. reply rate

2-person

Team capacity

app.cruva.com/outreach/sequences/beauty-q1

Sequence

Beauty Creators · Q1 outreach

Emailday 1

DMday 2

Emailday 3

DMday 4

Emailday 5

Step 1 · EmailPersonalized per creator

Subject: Quick collab opportunity

Hi {{first_name}},

We've been following your TikTok Shop content and think you'd be a great fit for our brand. Would love to send you a sample and chat about an affiliate partnership…

Sent

2,847

Open rate

38%

Reply rate

14%

Booked

421

Why teams use it

Built for the way your team actually runs Outreach.

→

Personalized, not generic.

Every message is built from creator context — recent posts, niche angle, audience signals — and your brand brief. Mass outreach that doesn't read like mass outreach.

◐

Multi-channel sequences.

Email when their inbox is the right channel. DM when it isn't. Cruva picks the channel based on creator behavior, not guesswork.

✶

Replies routed, not lost.

Interested replies surface to your team with full creator context. The rest get smart follow-ups or are politely closed out — no manual triage.

How it works

From input to outcome in 3 steps.

STEP 01

Build the sequence.

Email + DM steps with conditional branches based on opens, replies, or post activity. Use Cruva's templates or start from scratch.

STEP 02

Plug in the variables.

Drop in tokens for creator name. Cruva fills them per-creator so every message feels personal without manual editing.

STEP 03

Activate and monitor.

Send rate, throttling, and channel selection are managed for you. You see opens, replies, and conversions in one view.

Deep dive

Everything you'd expect, plus a few you wouldn't.

Why it converts

Context is the personalization.

Generic templates with a {{first_name}} merge tag are just the start. Cruva personalizes outreach at scale using creator and brand context — so every message feels like it was written by your team, not a bot.

References to recent creator content
Niche-specific angles, not category-wide
Brand context that matches creator audience
AI-generated, human-reviewable per message

app.cruva.com/automations/groups

Groups

Select a product ▾

Creators Requesting Samples

1st

407

⚡ Create Automation

→

Creators with Samples in Shipment

2nd

201

⚡ Create Automation

→

Creators with Content Pending

3rd

290

⚡ Create Automation

Creators who have Posted a Video

4th

27,960

⚡ Create Automation

→

Creators who have Generated Sales

5th

10,792

⚡ Create Automation

→

Top Creators (10K+ GMV)

6th

⚡ Create Automation

Reply handling

Conversations, not inboxes.

When a creator replies, Cruva surfaces their full pipeline state, past performance signals, and suggested next steps. Your team responds in seconds with the context, not the chaos.

Inbox unified across email and DM
Auto-tagged interest level and intent
One-click handoff to sample or contract

app.cruva.com/pipeline

Pipeline

791 creators · last 30 days

Contacted

412

Replied

184

Sample sent

Posted

Repeat

Creator

Stage

Activity

30d trend

Lift

@tiffany.brookeL4

Unhinged wife, mom, photographer

Posted

4 posts · 60d

+34%

@ianaleyL3

Beauty + skincare

Sample sent

1 post · 14d

+18%

@xojenny_14L3

SAHM of 3

Repeat

7 posts · 90d

+72%

@maeve.glowL2

Wellness + clean beauty

Overdue

0 posts · 21d

+5%

Questions

About Outreach.

Will my outreach feel automated to creators?

It shouldn't. Cruva builds messages from real creator context — their recent posts, audience focus, and content style — so each message reads like one your team actually wrote. The goal is personalization at scale, not template blasting.

What channels are supported?

Email and TikTok DM, sequenced together. Cruva routes per-creator based on which channel each one is most reachable on.

How do I avoid spam-flagging?

Sending is throttled, warmed, and routed across infrastructure designed for high-volume creator outreach. The platform also enforces per-creator cadence limits so the same person never gets pinged twice in a window.

Can I review messages before they send?

Yes. Sequences can run in fully automated mode, manual approval mode, or a hybrid where AI-generated messages need a one-click sign-off.

Explore more of Cruva.

All features

Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Book a Demo Watch Demo

Official TikTok Shop Partner

Personalized outreach to thousands of creators, run by a team of two.

Built for the way your team actually runs Outreach.

Personalized, not generic.

Multi-channel sequences.

Replies routed, not lost.

From input to outcome in 3 steps.

Build the sequence.

Plug in the variables.

Activate and monitor.

Everything you'd expect, plus a few you wouldn't.

Context is the personalization.

Conversations, not inboxes.

About Outreach.

Explore more of Cruva.

AI Creator Search

Lookalike Search

Image Search

Stop chasing creators one at a time. Build an affiliate engine that scales.