Why teams use it
Built for the way your team actually runs Competitor Discovery.
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Their roster, surfaced live.
See every TikTok Shop affiliate posting for any competitor brand — updated continuously, ranked by impact.
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Proven performers, ready to pitch.
These creators already post about products in your category. They're more likely to reply, convert, and post than cold prospects.
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Spot trends before your team does.
When a competitor onboards new creators or doubles down on a niche, Cruva flags it — so you can adapt your strategy in days, not quarters.
How it works
From input to outcome in 3 steps.
STEP 01
Add competitors to track.
Pick any TikTok Shop brand in your category. Cruva starts indexing their affiliate roster within minutes.
STEP 02
See who's posting and how it performs.
Every affiliate, every post, with GMV, views, and comment signal. Sorted by impact, not noise.
STEP 03
Pitch the proven ones first.
Push high-performing competitor affiliates into your outreach pipeline with one click — pre-personalized with the context Cruva already has.
Deep dive
Everything you'd expect, plus a few you wouldn't.
Questions
About Competitor Discovery.
Can I track any TikTok Shop brand?
Yes. If a brand sells on TikTok Shop and runs an affiliate program, Cruva can track their public affiliate activity.
Is this allowed by TikTok Shop?
Cruva is an Official TikTok Shop Partner and surfaces only public creator activity that any TikTok Shop user can see — just organized, ranked, and made actionable for your team.
How fast is the data?
Affiliate rosters refresh continuously. New posts and new affiliates typically appear within hours of going live.