Built for the way your team actually runs Halo Reporting.
The full picture, not the in-app one.
TikTok Shop tells you what converted in TikTok Shop. Cruva tells you what creator content lifted across every other channel — and how much of your growth is actually affiliate-driven.
Defensible attribution.
Lift modeling tied to creator post timing and audience reach — not last-click cookies. The kind of attribution your finance team will sign off on.
Per-creator halo.
See which creators move the needle on branded search, ROAS, and direct — not just which ones drive in-app GMV. Reward the ones who make everything else work harder.
From input to outcome in 3 steps.
Connect your downstream channels.
Hook up Google search, paid ad platforms, and your site analytics. Cruva pulls baseline and post-period data automatically.
Cruva models the lift.
Posts are matched against channel timing and audience to surface incremental contribution above baseline — at the campaign level and the per-creator level.
Report up and across.
Export-ready dashboards for finance, leadership, and channel owners. Affiliate stops being a black box and starts being a defensible line item.