Discovery & intelligence

Find creators whose content already looks like your brand.

Drop in a reference image — a moodboard, a competitor post, your hero shot — and Cruva surfaces creators producing visually similar content on TikTok Shop. Brand fit becomes a search input, not a gut call.

Visual
Style matching
Topic
+ context aware
Any image
As input
app.cruva.com/image-search
AI Search
Lookalike Search
Image Search
Reference
VISUALLY SIMILAR TO
warm-tone vanity flatlay
Beauty & Personal Care · skincare
Style match+ Topic
Total 2,418 creators
12.6K341
65.7K2K
6.5K27
1.6K7
79K1.8K
1.1K8
Why teams use it

Built for the way your team actually runs Image Search.

Style as a first-class signal.

Brand fit is more than niche. Image search matches on aesthetic — color palette, composition, setting, lighting — so your shortlist looks like your brand.

Beyond hashtags and keywords.

Hashtags lie. Captions are inconsistent. Images don't. Visual matching surfaces creators whose work fits even when their text doesn't.

Faster brief-to-shortlist.

Instead of writing filter logic, drop in a moodboard. Your team gets to a creative-aligned shortlist in seconds, not days.

How it works

From input to outcome in 3 steps.

STEP 01

Upload a reference.

A moodboard image, a competitor post, your own hero shot — anything that captures the look you want.

STEP 02

Tune what matters.

Match on visual style, content category, setting, or all of the above. Layer on standard filters like region or audience size.

STEP 03

Review the shortlist.

See thumbnails of each creator's most-similar posts side by side, so you can confirm fit before reaching out.

Deep dive

Everything you'd expect, plus a few you wouldn't.

Pair with text search

Visual + verbal, not either-or.

Combine an image with a natural-language query — "warm-tone vanity flatlay creators in the UK with 200K+ followers" — and Cruva blends both signals into a single ranked list.

  • Multi-modal: image + text in one query
  • Per-creator preview of matching posts
  • Side-by-side comparison view for shortlists
app.cruva.com/search
AI Search
Lookalike Search
Image Search
women
↗ What to search for
Total Millions of creators
Grid · Line
C
cakedfinds
53.5K followers
BeautyHomeHealth
30D GMV
$2.2M
ENG
0.4%
AVG VIEWS
3.1K
AD
6.5K27
AD
72212
J
jet
21.9K followers
BeautyApparelHealth
30D GMV
$1.7M
ENG
0.3%
AVG VIEWS
1.9K
AD
1.6K7
AD
1.1K8
S
simplymandys
500.8K followers
BeautyHealthKitchen
30D GMV
$1.5M
ENG
3.6%
AVG VIEWS
2.1K
65.7K2K
79K1.8K
Questions

About Image Search.

What types of images work best?
Anything representative of the look you want: a hero product shot, a moodboard collage, a competitor's top-performing post, a still from a UGC video. Cruva extracts style and content signals from any of them.
Can I save a search and re-run it later?
Yes. Image searches save like any other Cruva search and update as new creators publish matching content.
Does this work for video content?
Cruva indexes thumbnails and key frames from creator videos, so video-style matching is built in. You can also drop in a video frame as your reference.

Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Official TikTok Shop Partner