Pipeline & community

Turn your top creators into a community that posts again and again.

Cruva private communities give your best affiliates a home: tiered perks, branded contests, drop announcements, and the kind of FOMO that makes "will they post a third time?" not a question. Repeat posting is the engine โ€” community is how you keep it running.

Tiered
Perks & access
Built-in
Contest engine
3.4x
Repeat post rate
9:41
V
Velvet Beauty
Join the Velvet Crew!
Earn commission, request samples, compete in contests.
Active Campaigns
๐Ÿ†
Spring Refresh Contest
Contest ยท 142 creators
Active
๐ŸŽฏ
March Bingo Card
Bingo ยท 89 creators
Active
๐Ÿ“Š
Top 10 Leaderboard
Leaderboard ยท 247 creators
Active
Campaign Types
๐Ÿ†
Contests
๐ŸŽฒ
Bingo Cards
๐Ÿ“Š
Leaderboards
๐Ÿ”„
Retainers
๐ŸŽ
Sweepstakes
๐Ÿ’ฐ
CPM Campaigns
Request Samples
Glow Serum
$24.00
Lip Duo
$18.00
Eye Cream
$32.00
Why teams use it

Built for the way your team actually runs Communities.

โ—

Tiers that motivate.

Inner Circle, Top Posters, Active. Each tier carries real perks โ€” early product, boosted commission, exclusive drops โ€” and creators can see the next tier they're working toward.

โœธ

Six campaign types, built in.

Contests, bingo cards, leaderboards, retainers, sweepstakes, and CPM campaigns โ€” all configurable in a few clicks with eligibility rules, prizes, and live tracking.

โœฆ

A reason to come back.

When creators feel like part of a brand, not a transaction, they post more, post better, and bring their creator friends in. Cruva builds the room where that happens.

How it works

From input to outcome in 3 steps.

STEP 01

Define your tiers.

Set the criteria โ€” posts per month, GMV thresholds, time-in-program โ€” and the perks each tier unlocks. Cruva moves creators between tiers automatically.

STEP 02

Launch a campaign.

Choose from contests, bingo cards, leaderboards, retainers, sweepstakes, or CPM campaigns. Set the rules, the prize, and the timeline โ€” Cruva handles the rest.

STEP 03

Stay in touch.

Branded community feed, drop announcements, group threads โ€” all in a creator-facing mobile experience that feels like a place, not a workflow.

Deep dive

Everything you'd expect, plus a few you wouldn't.

Why community works

Repeat creators are 8x more efficient.

The cost to recruit a new affiliate is high. The cost to motivate one who already posted is small. Communities turn one-and-done creators into long-term partners โ€” and that's where the GMV compounds.

  • Per-tier perk and commission management
  • Built-in contest and challenge engine
  • Creator-facing branded community feed
  • Automatic tier transitions based on activity
app.cruva.com/pipeline
Pipeline
791 creators ยท last 30 days
Contacted
412
Replied
184
Sample sent
96
Posted
71
Repeat
28
Creator
Stage
Activity
30d trend
Lift
TB
@tiffany.brookeL4
Unhinged wife, mom, photographer
Posted
4 posts ยท 60d
+34%
I
@ianaleyL3
Beauty + skincare
Sample sent
1 post ยท 14d
+18%
X1
@xojenny_14L3
SAHM of 3
Repeat
7 posts ยท 90d
+72%
MG
@maeve.glowL2
Wellness + clean beauty
Overdue
0 posts ยท 21d
+5%
Questions

About Communities.

Where does the community live?
Cruva hosts a creator-facing community surface under your brand. Creators access it from a link in their outreach, from email digests, or from a creator app โ€” no third-party Discord or Slack required.
Can I run multiple communities?
Yes. Brands often run separate communities by region, product line, or creator tier. Each can have its own branding, perks, and contests.
What if I'm just starting out?
Communities work best once you have ~50 active creators, but Cruva supports starting smaller with a single "founders" tier and growing from there.

Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Official TikTok Shop Partner