Outreach & activation

Every sample, tracked from approval to post.

Cruva manages the full sample workflow: requests, approvals, shipping, delivery, content commitment, and follow-up. No more spreadsheet of "did Maya post yet?" — and no more samples disappearing into the void.

Full chain
Request → Post
Per creator
Status tracking
Auto
Follow-ups
app.cruva.com/samples
Sample Requests
Review and manage incoming sample requests from affiliates.
To Review 487Approved 22786Shipped 204Posted 19245
TB
@tiffany.brookeL4Worked With Before
Effin Sculpt · ES-02 Medium · 95.4K followers · $71,603 GMV
I
@ianaleyL3Worked With Before
Kim Chi Chic Teddy · 01 Girlfriend · 3.6K followers · $31,954 GMV
X1
@xojenny_14L3Worked With Before
Kim Chi Chic GIANT · Default · 9.8K followers · $26,415 GMV
RL
@risa_leeL2
Flawless Realness Kit · Standard · 8.9K followers · $24,953 GMV
Why teams use it

Built for the way your team actually runs Samples.

One source of truth.

Every sample request, ship status, and creator commitment lives in Cruva — visible to your team, your CSM, and your warehouse partner.

Commitment tracking.

When a creator agrees to post, Cruva records the terms and follows up automatically if they don't ship — so commitments don't quietly evaporate.

Triggered follow-ups.

Sample delivered, no post in 7 days? Cruva nudges. Posted? Cruva says thanks and asks for round two. The workflow runs itself.

How it works

From input to outcome in 3 steps.

STEP 01

Approve sample requests.

Creators request through Cruva or your team approves manually. Either way, the request is captured with full creator context and commitment terms.

STEP 02

Ship and track.

Cruva integrates with your fulfillment so shipped status, tracking, and delivery confirmation flow back automatically.

STEP 03

Follow up to post.

Delivery triggers a content reminder. Posting triggers thanks-and-next-step. Non-posting triggers polite follow-up. Your team only intervenes on edge cases.

Deep dive

Everything you'd expect, plus a few you wouldn't.

Built for scale

Hundreds of samples without a war room.

When you're shipping 200 samples a week, the manual version is impossible. Cruva treats each sample as a tracked workflow — so adding zeroes to your sample volume doesn't add headcount.

  • Status visible per creator and in aggregate
  • Warehouse / 3PL integration for ship + tracking
  • Auto-reminders for unshipped commitments
  • Reporting on cost-per-post and post rate
app.cruva.com/automations/groups
Groups
Select a product ▾
Creators Requesting Samples
1st
407
Create Automation
Creators with Samples in Shipment
2nd
201
Create Automation
Creators with Content Pending
3rd
290
Create Automation
Creators who have Posted a Video
4th
27,960
Create Automation
Creators who have Generated Sales
5th
10,792
Create Automation
Top Creators (10K+ GMV)
6th
68
Create Automation
Questions

About Samples.

Do you handle the actual fulfillment?
Cruva manages the workflow and integrates with your fulfillment partner or warehouse so ship status flows back automatically. Specific integrations are confirmed during onboarding.
What if a creator doesn't post after sample?
Cruva automatically follows up at intervals you configure, then either re-engages, deprioritizes, or removes the creator from your roster — based on rules you set, not manual judgment calls.
Can I see per-product sample performance?
Yes. Reporting cuts by SKU, creator tier, region, and outreach cohort so you can see which products are converting samples to posts to GMV.

Stop chasing creators one at a time. Build an affiliate engine that scales.

Cruva helps your team discover better creators, automate the busywork, track every sample and post, and grow TikTok Shop affiliate GMV from one platform.

Official TikTok Shop Partner