Built for the way your team actually runs Follow-ups.
Get more posts from creators you already have.
Most creators post once and go quiet. Cruva automatically nudges them to post again — with the right brief, at the right time — so your GMV compounds without recruiting a single new affiliate.
Briefs that help creators post better.
Cruva sends creators product briefs, content angles, and trending hooks automatically — so they know what to post and how to position it for maximum sales.
Save hours of manual creator management.
Sample follow-ups, post reminders, re-engagement for dormant creators, thank-yous after videos go live — all automated, all personalized, all without your team touching a spreadsheet.
From input to outcome in 3 steps.
Set the triggers.
Pick from a library of common patterns (sample-delivered-no-post, replied-no-contract, posted-no-thanks) or build your own from creator events.
Define the response.
Each trigger has its own template — generated with context from the moment that fired it. Reviewable or fully automatic.
Watch the loop close.
Creators move forward in your pipeline without a human nudge. Your team focuses on contracts and content, not chase work.