Introducing Meta Partnership Ads

Every brand scaling Meta spend eventually hits the same wall: CAC starts rising not because targeting got worse, but because there isn't enough fresh, converting creative to keep feeding Meta's algorithm as it reaches colder audiences. Meanwhile, a brand's best-performing content is often sitting somewhere it can't be used — locked inside TikTok Shop, tied to usage rights negotiated one video at a time, or dependent on creators manually re-uploading to a separate platform.

How it works

Cruva already has the video content and the creator relationships, because your creators are seeded through TikTok Shop. Meta Partnership Ads removes the remaining friction of getting that content in front of Meta's audiences.

New to Cruva? Your CRM gets backfilled from your existing TikTok Shop data, so you can start sending bind links to creators you've already worked with immediately — even for videos posted months ago.

Built for how brands actually run Meta

Multi-page and multi-account support means brands running several Facebook Pages — or agencies stacking multiple ad accounts on top of a brand — can choose which page or identity runs a given partnership ad, instead of being boxed into a single default. And if a creator hasn't completed whitelisting yet, the ad simply runs under your Page instead of blocking launch.

Every ad is still created through Cruva rather than dropped into your Meta creative library directly — that's what lets Cruva attach tracking metadata and report on downstream performance. And the Licensed Content view only ever shows videos from creators who've actually joined one of your programs, so what you see is exactly what you're cleared to run.

Inside the Meta Ads workspace

Once connected, everything lives in one workspace organized into five areas: